‘m spending time with family and we’re giving thanks for all we have. Rather than sharing photos of our food on Facebook, we’ll share our gratitude for this year and in anticipation of #GivingTuesday how to give back. Hopefully, it will only be my turkey that is tweeting on Thursday!
And don’t forget to join me on Dec. 3 at 9 am on my LinkedIn Influencer blog for a chat with NTEN CEO Amy Sample Ward where we will discuss collective philanthropy and why you should donate to the NTEN Challenge.
How are you giving thanks?
I was thrilled to see this Facebook post this from the Elizabeth Coalition to House the Homeless (ECHH), one of our favorite clients.
We’ve been working with the ECHH team on year-end fundraising campaigns for a few years now. And among the many things I’ve learned is just how many of the individuals and families they serve work full-time (or more) but still can’t make ends meet—68%!
68% is a huge segment—more than 2/3 of those served. Unfortunately, the number of individuals and families who are “working poor” is growing fast, but that critical detail remains unknown by many.
In fact, there’s a common misperception that those without homes bring it on themselves—by laziness (e.g. not working or trying to find a job), addiction or other issues. And I’m sure you know, like I do, that misperceptions can become so entrenched in one’s mind that they seem like fact.
Kudos to ECHH for opening eyes to this crucial fact in every channel, including Facebook—it’s an eye-opener likely to move some prospects from no to maybe or yes on the donate meter.
ECHH strives to correct misperception like this one—likely to stand in the way of a donation—with stories that highlight the effort those served are putting in to take care of their families. Stories like this one, featured in a recent campaign letter:
We helped Jeannie find extra work to supplement her salary from her full-time job (and build up some savings), and to get the full allotment of food stamps the family deserved.
With Martha and Renee now back to their happy selves, and Jack busy in college, Jeannie is once again beginning to feel that her family is secure.
Your organization has info points that are equally vital but unknown. Discover what they are and highlight them a.s.a.p.! They may be the tipping point for your year-end fundraising campaign.
P.S. Get more nonprofit marketing case studies, templates and tools via the Getting Attention blog & e-news. Subscribe today.
Top 10 Ways You Can Feel the #ntenthanks
10. Follow the #ntenthanks hashtag and add your own thanks to the mix.
9. Hear our songs of gratitude!
8. Support our amazing Community Champions who are helping NTEN to reach our fundraising goal of $50,000, which will help us to serve the 50,000 and counting NTEN Community members. #ntenthanks to all of our donors so far - we couldn't do what we do without you!
6. Enjoy a cat video.
5. Nominate a fellow nonprofit colleague for an NTEN Award.
4. Register for the 2014 Nonprofit Technology Conference (NTC) and start getting excited for #14NTC (and enjoy saving with Early Bird registration rates through December 13th).
1. Have a laugh before heading into your holiday.
Happy Thanksgiving (and belated Thanksgiving to all of you Canadians) from all of us here at NTEN!
Flickr photo credit: martha_chapa95
Giving Tuesday is a movement to create a national day of giving to kick off the giving season added to the calendar on the Tuesday following Thanksgiving, Black Friday, and Cyber Monday. The second annual GivingTuesday is on December 3rd and you're invited to join the celebration with NTEN!
Want to participate? Here are three easy ways you can be part of the giving season kick-off:
Donate to the 2013 NTEN Challenge
We are so excited to celebrate the strength of this community, now 50,000 people stong! The 2013 NTEN Challenge will raise $50,000 to support expanded programs and continued accessibility for a diverse set of organizations in 2014. We have over 30 community champions help us celebrate - check out their fundraising pages and donate today!
Join Beth Kanter on Giving Tuesday to talk about collective philanthropy
I'm joining Beth on Tuesday, December 3rd, at 9 am Pacific for a special online video chat to talk about #GivingTuesday and collective philanthropy; I hope you'll join us! Learn more about why Beth is supporting Giving Tuesday and RSVP to join the online chat on her blog.
Sign your organization up for Giving Tuesday
To be an official partner, you must be a registered non-profit [a 501(c)3 in the United States] with a specific #GivingTuesday initiative, or a for-profit business, school, religious or community group who commit to spearhead a project that will benefit at least one registered charity or non-profit. Families and individuals are encouraged to be generous in whatever ways matter to them, whether that means volunteering at a local charity or donating to a favorite cause. Learn more and sign up on the Giving Tuesday website.
Being approachable and talking to stakeholders are among the things that help charity chief executives engage when using social media
Mark Flannagan made the comments at an event to unveil the list of the top 30 charity CEOs on social media.
Speaking of trotting, we know many of you are headed for turkey and holiday celebrations this week so our webinar programming is taking a holiday till next week. If you've missed any of the many webinars this month, check out the webinar archives, where you can access these on-demand.
Last week was full of more lucky giveaway winners. Congrats to our winning members:
- Christian Rogeau of American Academy of Physician Assistants, John Bennett of msnbc.com, and Annette Erbst of Minnesota Lawyers Concern for Lawyers each "chalked" up a chalkboard mug from Higher Logic.
- Sarah Mann Wilcox of North Carolina Center for Nonprofits is the winner of nonprofit expert, Kivi Leroux Miller's new book, The Nonprofit Marketing Guide.
- Otto O'Connor of Mass Equality landed a free mobile internet account from Mobile Active
- Kendra Sampson of The Arc of Frederick County scored a free six months of service from Constant Contact
- Kirsten Sherk of ipas walked away with Beaconfire's Quick Start Plan
This week's engagement award goes to Shari Cartun! Shari is a new member, but is already taking an active role in the community. She just started the new Community of Practice, Nonprofits and Data, where you can connect with Shari and fellow data nerds.
Stay tuned for more MAM prizes to come, including our grand prizes for renewals and community engagement!
As we head into this week of Thanksgiving, why not send some #NTENThanks to a fellow nonprofit colleague who's helped you out? Know someone you think is in need of some big recognition? Nominate them for an award.
A huge thanks to all of our MAM sponsors!
The result: a small-donation bonanza that is capturing the largest chunk of the crowdsourcing market.
I’m taking off my red hat off on #GivingTuesday (Dec. 3) to celebrate NTEN, a small nonprofit, and its work to support the largest and most caring community of nonprofit techies to do their best work.
Join me for a chat on #GivingTuesday, December 3 at 9:00 am PST on my LinkedIn Influencer blog with NTEN CEO, Amy Sample Ward. We’ll be talking about NTEN’s great work, #GivingTuesday, and why collective action and community participation is so powerful. You can sign up for the chat here.
But first, let say a few words about why I’m supporting the NTEN community on GivingTuesday. NTEN is the premier US nonprofit technology organization. It’s programs help nonprofit techies like me connect and learn how to effectively use technology for mission-driven work that is transforming our world. I’ve been a member of this community since the organization was founded in 2002. Why? I enjoy being part of something that is bigger than just me and with people who are passionate and curious about their work.
The NTEN Community is now 50,000 people strong! To celebrate the strength of the growing community, I invite you to join NTEN’s Board and other Community Champions like me to take the 2013 NTEN Challenge. And, there’s no better day for me to do it then on #GivingTuesday, a national day of charitable giving, and to feel connected to many other people also cheering on their favorite causes and charities. Join me for a chat on #GivingTuesday, December 3 at 9:00 am PST on my LinkedIn Influencer blog with NTEN CEO, Amy Sample Ward. We’ll be talking about NTEN’s great work, #GivingTuesday, and why collective action and community participation is so powerful. You can sign up for the chat here.
I have to applaud Amy Sample Ward, CEO of NTEN, for seeing the benefits of collective action and participation in a national day of giving. As she recently shared online, “Participating in a formal, large-scale fundraising effort like Giving Tuesday gives us an opportunity to remind the community that we are a nonprofit, too – working to raise funds to support the various programs we do all year.”
NTEN launches its NTEN Challenge campaign every year. As Amy points out, “Adding ourselves to the Giving Tuesday list takes only a minute, and using it as a recognized event (hey, it’s Giving Tuesday, and we are participating) supports a call to donate that we are already planning to make. And may just be the nudge that gets a support to promote that they donated instead of just privately responding to an online appeal. The additional investment is low, but the potential social sharing and additional donations is higher than that small investment.”
There are a range of opportunities for nonprofits and others to participate in GivingTuesday that don’t require a huge investment and with all the how-to kits, your nonprofit may pick up a few tips and tricks. As an individual donor, GivingTuesday gives me the opportunity to be a champion for a nonprofit organization like NTEN. It may not be huge dollars or time commitment, but small collective actions add up to something that is bigger than all of us!
Join me for a chat on #GivingTuesday, December 3 at 9:00 am PST on my LinkedIn Influencer blog right here with NTEN CEO, Amy Sample Ward. We’ll be talking about NTEN’s great work, #GivingTuesday, and why collective action is powerful. You can join us here or on my LinkedIn Influencer Blog.
Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.
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