Info For Nonprofits

The Mobilisation Journal: A Way To Spread Learning About Social Change Movements Innovative Use of Technology

Beth's Blog -

The Greenpeace Mobilization Lab has a project proposal idea for a “Mobilization Journal” as part of  the Knight News Challenge.  It’s open for comments and feedback right now – or “applause.”   This blog shares some thoughts about this project and I have to give it a big round of applause.

To understand the project, you have to get familiar with work of Greenpeace Mobilisation Lab.  I’ve been following it for a while now and it is very inspiring on many different levels.    The laboratory gives Greenpeace and its partners a space to design, test, iterative, and roll out  new strategies and techniques for participatory campaigns or what has been called “People Powered.”    What happens in the lab is that they test campaign ideas that make use of new technologies such as  mobile phones, tablets, social media, email, and others, network approaches, and others.    But, more importantly, the lab documents and shares what has been learned with Greenpeace’s affiliates and leaders around the world.

This is an example of a nonprofit organization that has invested in building an internal learning and innovation network that will lead to improved results for Greenpeace’s environmental mission.   Here’s how they describe it:

By providing a space where new ideas can be supported and tested (and existing best practices can be cultivated and scaled), Greenpeace can better leverage the strengths of its existing global network; we build on what’s working. We seek to identify, test, and co-create new ways of engaging individuals more deeply to protect the environment and promote peace. We also embrace a decentralized, networked approach, allowing Greenpeace and its allies and supporters to be nimble, agile and react quickly to a constantly changing landscape.

Greenpeace is running an internal innovation lab, much like what large companies around the world – and especially here in Silicon Valley.      The Mobilisation Lab works with Greenpeace and its partners on the following services:

  • Mobilisation Strategy and Design :: creative and collaborative workshops with multidisciplinary teams
  • Assessments and Review :: evaluating past performance to inform future mobilisation efforts
  • Data Analysis and Research :: building a culture of data-driven campaigning, designing tests with campaigns and offices, and setting up controlled experiments to optimize and improve performance
  • Training and Peer Learning :: skill-building, knowledge sharing, and network building
  • Storytelling and Knowledge Transfer :: sharing innovations, lessons learned, fail stories, and emerging best practices
  • Staffing Support :: advising on staffing structures, integration efforts, and hands-on support with talent recruitment and hiring
  • Innovation Incubation :: piloting new ways of working, from practices to technologies
  • Systems Change :: advising global organisation, campaign teams, and NROs on new ways of working

But what is I like is that their lessons learned from this work doesn’t stay behind a password protected vault.    They are openly, aggressively sharing what they learn through the reports, tool kits, and updates on the site.    Here’s a sampling of the some of the gems you’ll find:

  • Creating Shareable Social Media Content:  You’ll find some excellent frameworks for campaign strategy and using different tools.  This one is for social media.   There’s many other toolkits on the lab site, but I found this of special interest.
  • Networked NGOs: This section shares stories from NGOs in their network about they are successfully plugging into citizen networks.
  • Data and Analytics: This section shares analysis and data from campaigns and how they applied it.

The Mobilisation Journal project on the Knight News Challenge will use  the existing journalism and storytelling work already piloted by the Mobilisation Lab at Greenpeace and scale it more generally for the social change sector.   In other words, they will provide news and information that will help support and strengthen social change campaigners use of technology and networked strategies.

Why I like this idea:

  • There is not a resource that facilitate learning and experimentation from organizations/networks/individuals who want to use networked approaches for social change campaigns – regardless of issue.   This journal provides a way to strengthen practitioners skills and adapt to rapid changes.
  • The journal information will be highly practical but based on research and can be immediately applied.  The potential for a larger feedback loop – of organizations and others using the insights and reporting back what they learn is very exciting.

What do you think?   Add your comments and feedback in the next 8 days here.

 

 


 

 

https://www.newschallenge.org/challenge/2014/submissions/mobilisation-journal-news-and-analysis-of-people-powered-social-change-around-the-world

For the past few years, the Knight News Challenge has seeks to accelerate media innovation by funding breakthrough ideas in news and information through an open innovation process where anyone can submit an idea and get feedback.   Some of the projects that have been funded through this initiative have also been some of the most innovative activist platforms for social changes.  For example,   Ushahidi, a platform and tool suite that democratizes information, increases transparency and lowers the barriers for individuals to share their stories, was one of the past winners.

 

 

 

https://www.newschallenge.org/challenge/2014/submissions/mobilisation-journal-news-and-analysis-of-people-powered-social-change-around-the-world

NTEN Celebrates National Volunteer Week: Kudos to Our Community Champions

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This week is National Volunteer Week! To recognize the tremendous work of volunteers that support the nonprofit sector, we’ll be publishing a blog post every day this week to celebrate their contributions. Today we give a huge thanks to our mighty team of NTEN Community Champions: you helped to collectively raise over $30,000 for the greater good of the #nptech community!

These donations primarily helped to provide 50 scholarships to the 14NTC to nonprofit staff who would otherwise be unable to participate. It also went towards bringing in new members that may not be able to cover the cost of NTEN Membership; supporting our worldwide Tech Clubs with more materials to enhance their experience; and developing new programs and resources for NTEN’s growing community.

So today, we tip our hats to you. Thank you for your ongoing support and effort to make nonprofit technology accessible to a wider audience!

  • Debra Askanase, Founder & Social Media Strategist, Community Organizer 2.0
  • Jereme Bivins, Digital Media Manager, The Rockefeller Foundation
  • Miriam Cook, Marketing Assistant, Ploughshares Literary Journal       
  • Maddie Grant, Lead Editor, SocialFish
  • Steve Heye, Manager of Technology, The Cara Program
  • Beth Kanter, Author, Beth's Blog
  • Allyson Kapin, Partner, Rad Campaign
  • John Kenyon, Nonprofit Technology Educator & Strategist, John Kenyon Consulting
  • David Krumlauf, Chief Technologist, Pierce Family Charitable Foundation
  • Andrew Means, Manager, Impact Measurement & Data Storytelling, Groupon
  • John Merritt, Senior Vice President & CIO, YMCA of San Diego
  • Laura Norvig, Online Community Manager, ETR Associations
  • Birgit Pauli-Haack, Co-Founder, Relevanza
  • Norman Reiss, Project Manager, Center for Court Innovation
  • Ash Shepherd, Strategy & Process, Minds on Design Lab
  • Jason Shim, Digital Media Manager, Pathways to Education
  • Farra Trompeter, Vice President, Big Duck
  • Chris Tuttle, Principal Consultant, Tuttle Communications
  • Cary Walski, Technology Education & Outreach Coordinator, MAP for Nonprofits
  • Robert Weiner, Owner, Robert L. Weiner Consulting
  • Richard Wollenberger, Director of Information Technology, Parents as Teachers

Calling all techies: Donate your skills

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Calling all techies: Donate your skills: But this year, Technically Philly co-founder Brian James Kirk is focusing on something beyond his usual promotion of entrepreneurship and networking. At 8 a.m. Thursday at Temple University's 1810 Conference Suite, his website-and-event company will unveil its new initiative, the "Commit Pledge of Service." The idea: push the technologically skilled to donate help to nonprofits that desperately need it.

'Technology can offer charities more than just online donations'

AFP Blog -

'Technology can offer charities more than just online donations': Charities are focusing too much on using digital tools for fundraising instead of how technology can be used to improve services for stakeholders, a digital expert has warned.

Mike Thompson, who is a digital consultant at mySociety the charity behind the MP monitoring service They Work For You, told delegates at this year’s CFG IT conference that there are four main areas where technology can be of use to charities: fundraising, campaigns, data and delivering services.

Make Your Nonprofit Website an Email Capturing Machine

Getting Attention! -

Guest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites.

“Email is dead. No one reads their email anymore.”
You might have heard this before and you might hear it again—but not from me! Email is one of the most powerful tools available. In fact, every organization (including yours),  regardless of its size or mission, can do great things with an email list.

“Email is dead! Long live social media!”
I love social media almost as much as I love email. There’s plenty of proof of my love over on Twitter and Instagram. But social media is NOT (yet?) a replacement for email marketing. Email and social media are complementary and they should *both* be in your nonprofit’s toolkit.

Take these three steps to turn your organization’s website into an email-capturing machine…

Is your nonprofit interested in any of these email-friendly goals…

  • Raise money
  • Advocate on a local, state or national level
  • Increase attendance at your events
  • Recruit volunteers
  • Share news and resources about your nonprofit’s mission
1) Ask in all the right places

It’s important that your email signup box be in the right place at the right time. You want to capture a website visitor’s attention when they’re most interested and inspired… like when they just read a great article!

Put an email sign up form in these places on your website:

  • Sidebar
  • Footer
  • Homepage
  • Careers/Jobs page
  • At bottom of a resource or article
  • Thank You pages
2) Make your content desirable

Tell subscribers what they’ll be getting and why it’s going to be useful to them.

You see this a lot on retail websites where they promise a coupon in exchange for your email address. As nonprofits, our version of coupons comes in the form of hope and warm fuzzies. Let subscribers know that your email messages will be full of the good stuff that they want to hear: “Join our email list for news about progress in breast cancer research.” Remember to repeat this message in the thank you email message that subscribers receive when they subscribe and on the thank you page subscribers see right after they submit the form.

Assure subscribers that your organization will respect their privacy. Just add a little line right underneath the subscription form: “We respect your privacy. We will not share your email address.” Mention it, but don’t link to the privacy policy in the form as research has shown that it distracts potential subscribers. Instead, link to your organization’s privacy policy in the website footer.

Use social proof to show potential subscribers that your organization’s content is going to be great. For example, “Over 10,000 fellow Chicagoans subscribe to the our Food Bank Weekly” is a strong piece of social proof. It’s a compelling statement that tells potential subscribers that this Food Bank Weekly thing must be worth a read.

3) Create a beautiful frame

We all like to look at pretty things, so make it easy for website visitors to admire your email signup form! Make the email signup box a bold, contrasting color so that it stands out against the rest of your page.

Use an arrow in the submit button. It will help catch people’s eye as they scan your page.

Keep the email signup box down to one field. If you can’t get it down to one field, then keep it to two fields. If you can’t get it down to two fields, then keep it to three fields. You get the idea. Fewer fields in your email signup box will encourage more people to enter their information.

Did this article spark some questions or ideas? Please share your approach here.

We Need Your Feedback: The Crowdfunder Bill of Rights | Kimbia

AFP Blog -

We Need Your Feedback: The Crowdfunder Bill of Rights | Kimbia: ne of the outcomes of our talks has been to work on a crowdfunding bill of rights for donors: a set of standard expectations that legitimate crowdfunding and peer-to-peer campaigns should adhere to in order to ensure a well-managed, transparent, and effective experience. *

We are going to focus our discussion mainly on the nonprofit side of things: so donors are giving to causes (not someone’s invention) and in theory, giving to one of the million plus legitimate charities.

4 Strategies from 4 Mobile Trends

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Kristen Gramigna Chief Marketing Officer BluePay Online giving is on the rise: how can you use the boost in mobile activity to its advantage? Learn four strategies to consider based on four trends in mobile.

In a world where almost everybody has a smartphone, it’s harder and harder for nonprofits to ignore the idea of mobile fundraising. Online giving is ever on the rise, according to research published in Blackbaud’s 2013 Charitable Giving Report, which showed it increased 13.5 percent in 2013, compared with the 4.9 percent increase in charitable giving overall. What strategies could you take advantage of in 2014? Here are four specific strategies to consider, based on four hot trends in the mobile realm today.

Are Email and Click-through Rates Heading South?

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It's no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. The report, which analyzed data from 53 nonprofits, over 2.1 billion email messages, 5.6 million donations, and 7.5 million online actions shed light on valuable information for nonprofits and their messaging. This information will be a great place to begin evaluating your own online progress. For example:

  • Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.
  • Advocacy messaging declined 25% to 2.0%.

Don't panic though, there are a few bright spots in the midst of all this decline: email lists, online giving, and website traffic are still growing.

  • Email lists are up 14% over 2012 levels.
  • Online giving among study participants increased 14% since 2012.
  • Monthly giving revenue grew 25% in 2013, and accounted for 16% of total online giving.
  • Monthly website traffic for study participants grew by 16% in 2013.
  • On average, 0.69% of website visitors made a gift, bringing the average value of a visit to $0.60.
  • Visitors who made it to a nonprofit website’s primary donation page converted at a rate of 15%.

Check out the email list growth over the last few years of different sized nonprofits (orange: 2011, yellow: 2012, and blue: 2013) -

This is great news for your organization. Even though fundraising message responses are down, online giving is up, so there's a lot of hope and real value in the investments you're making online.

Speaking of online, what about social media? What's going on there?

  • Social media audiences continue to grow at a much faster rate than email or website traffic.
  • Nonprofits who participated in the study grew their number of Facebook fans by 37%, and Twitter followers by 46%.

Despite the surplus in social media growth,  email continues to dwarf social media. Email surpasses social media channels both in audience numbers and in revenue acquisition.

Where did you see the most decline and the most positive growth in 2013?

NTEN Celebrates National Volunteer Week: Appreciation for 501 Tech Club Leaders

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This week is National Volunteer Week! Points of Light, the organization that established this program in 1974, says "National Volunteer Week is about taking action and encouraging individuals and their respective communities to be at the center of social change – discovering and actively demonstrating their collective power to make a difference."

To recognize the tireless work of volunteers that support the nonprofit sector, we’ll be publishing a blog post every day this week to celebrate their contributions. Today we give a hearty THANK YOU to our 501 Tech Club leaders.

501 Tech Clubs are informal local groups that meet regularly to get to know their colleagues, develop a professional support network, and talk shop. Tech Club leaders not only organize and implement everything for their clubs, they ultimately help local organizations use technology skillfully and confidently to create greater social impact and meet the needs of their communities. This is a wonderful thing.

Dearest Tech Club leaders, we wholly appreciate your friendship and your service. Thank you, thank you, thank you.

Wish there was a Tech Club in your neighborhood? Read NTEN’s page on starting a new club and then email us at community@nten.org.

Report release: The 2014 Nonprofit Benchmarks Study

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There comes a time in every online organizer and fundraiser’s life when they ask themselves: is this normal? Our response: what does the data say?

Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. We've crunched the numbers from 53 nonprofit organizations to define this year's industry standards for online fundraising, advocacy, and list building.

What did the findings reveal? 2013 really raised the bar for online fundraising. Nonprofits received an estimated 1.7 cents for every fundraising message delivered, and 60 cents for every website visit. Even though response rates for nonprofit emails continued to slide in 2013, online giving was up as email and social media audiences and web traffic kept climbing.

Here are 8 big trends that emerged from the nonprofits we surveyed: 

  1. The average one-time online donation amount to a nonprofit was $68 in 2013.
  2. Nonprofit organization email lists grew significantly – up 14% in 2013.
  3. Online donations were higher than ever before. Online giving was up 14% in 2013, with monthly giving revenue up 25% compared to 2012. Monthly giving accounted for 16% of all online revenue.
  4. Nonprofits received $17 for every 1,000 email messages delivered. Overall, email accounted for about one-third of nonprofits’ online fundraising revenue.
  5. Nonprofits received $0.60 per website visitor.
  6. Key email metrics, including open rates and response rates, declined in 2013. Email open rates were down 4%. Response rates were down in 2013 for both fundraising emails (down 11%) and advocacy emails (down 25%) compared to 2012 levels. Interestingly, the response rates to advocacy emails from Environmental nonprofits were more than two times higher than overall response rates for advocacy emails.
  7. More people visited nonprofit websites. Monthly website traffic for the nonprofits in the study was up 16% in 2013.
  8. Nonprofit social media audiences grew faster than nonprofit email or website audiences. Facebook fans were up 37% and Twitter followers were up 46% in 2013. Despite this rapid growth, for every 1,000 email subscribers nonprofits had just 199 Facebook fans and 110 Twitter followers.  

> Download the 2014 Nonprofit Benchmarks Study (and share it with your peers!) 

Also, check out the infographic that we release yesterday in Mashable!

If you're interested in learning more about this report, and how to establish benchmarks in your own organization, register for our free webinar next Wednesday, April 16 at 12:00pm-1:00pm PT.

Online Charitable Donations Increased 14% in 2013

AFP Blog -

Online Charitable Donations Increased 14% in 2013: The study breaks down exactly how leading U.S. non-profits performed online in the past year. In 2013, Internet users donated more than ever before — online giving increased 14% since 2012, with more than 5.5 million total gifts and nearly $325 million raised.

The average one-time donation increased as well, from $60 to $68 ($57 via email only), and overall non-profit website traffic grew 16%. Organizations' annual social growth is also booming, with the average number of Facebook fans increasing 37% and Twitter followers increasing 46%.

Grassroots Advocacy in the Mobile Age

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Ximena Hartsock & Jeb Ory Cofounders Phone2Action Advocacy as an industry exists because of people’s desire to improve the world. How can advocacy initiatives reach their goals by leveraging technology?

Technology advances are opening up new methods of digital grassroots advocacy that are changing online and offline organizing. Learn the methods that still exist, and important ones that have emerged that are profoundly impacting the popular “mix” of grassroots advocacy.

NTEN Celebrates National Volunteer Week: Honoring NTEN Committee Members

NTEN -

This week is National Volunteer Week! Points of Light, the organization that established this program in 1974, says "National Volunteer Week is about taking action and encouraging individuals and their respective communities to be at the center of social change – discovering and actively demonstrating their collective power to make a difference."

To recognize the tireless work of volunteers that support the nonprofit sector, we’ll be publishing a blog post every day this week to celebrate their contributions. Today we're giving a big thank-you to the dedicated members of NTEN's committees.

NTEN committee members are the volunteers who work behind the scenes, contributing their expertise, time, and advice to help shape NTEN programming. Their service is invaluable to helping us develop and improve our offerings to the nonprofit community.

A big thanks to all of our committee members:

Editorial Committee

The NTEN Editorial Committee is a group of committed professionals that meet monthly to discuss content and strategy for the NTEN: Change Journal, our quarterly digital publication for nonprofit leaders. 

  • Jeanne Allen, Program Coordinator, Duke University Nonprofit Management Program
  • Chris Bernard, Editorial and Communications Director, Idealware
  • Melanie Bower, Client Services Manager, Social Accountability Accreditation Services
  • Tobias Eigen, Executive Director, Kabissa - Space for Change in Africa
  • Sophia Guevara, Independent 
  • Wiebke Herding, Managing Director, On:Subject Communications
  • Josh Hirsch, Director of Development and Marketing, The Weiss School
  • Sunny Kapoor, Director of Digital Marketing, Sanford Health
  • Nicole Lampe, Digital Strategy Director, Resource Media
  • Cindy Leonard, Consulting Team Leader, Bayer Center for Nonprofit Management
  • Bonnie McEwan, Assistant Professor and Consultant, Milano - The New School & BonnieMcEwan.com
  • Rebecca Reyes, Communications Manager, Everyday Democracy

Membership Committee

NTEN’s Membership Committee helps grow volunteering and engagement opportunities, increase NTEN membership retention, and engage new and returning members and connect them with each other as well as NTEN resources and programming. 

  • Annie Lynsen, Marketing Director, Small Act
  • Carolyn Appleton, Director, Carolyn Appleton Inc.
  • David Krumlauf, Chief Technologist, Pierce Family Charitable Foundation
  • Debra Askanase, Director of Outreach, National Brain Tumor Society
  • Gregg Swanson, Founder and Executive Director, HumaniNet
  • Jason Chmura, Membership Director, Society for Nonprofit Organizations
  • Martin Dooley, IT & Operations Manager, Center for Resource Solutions
  • Michaela Hackner, Project Director & Content Strategist, Forum One Communications
  • Norman Reiss, Project Manager, Technology, Center for Court Innovation
  • Robert Weiner, President, Robert L. Weiner Consulting
  • Sean King, Director of Youth Education in the Arts, USBands
  • Steve Heye, Manager of Technology, The Cara Program
  • Wendy Harman, Director, Information Management and Situational Awareness, American Red Cross

Leading Change Summit Steering Committee

The Leading Change Summit (LCS) Steering Committee is the advisory board for our inaugural conference that we're launching September 2014. This invaluable bunch works with NTEN to design core curriculum tracks, conference structure, and thematic focus.

  • Dahna Goldstein, Founder, PhilanTech
  • Kivi Leroux Miller, President, NonprofitMarketingGuide.com
  • Laura Quinn, Executive Director, Idealware
  • Jane Meseck, Director, Microsoft
  • Rob Wu, Founder/CEO, CauseVox
  • Yvonne Harrison, Assistant Professor, Nonprofit Leadership Center/Seattle University
  • David Neff, Digital Strategy, Consultant, PwC
  • Londell Jackson, Director of Education and Programs, Colorado Nonprofit Association
  • Lauren Hasey Maher, Program Manager, National Center for Family Philanthropy
  • Richard Dietz, Founder, Nonprofit R+D
  • Scott Geller, CTO & President, Points of LIght Digital
  • Paula Jones, Director of Technology, North Carolina Center for Nonprofits
  • Beth Kanter, Consultant, Beth's Blog
  • Veda Banerjee, Director of Communications, Golden Gate National Parks Conservancy
  • Tracy Kronzak, Senior Cloud Consultant, Cloud for Good
  • Michael Stein, Senior Account Executive, Donor Digital
  • Lynn Labieniec, CEO & Co-Founder, Beaconfire

NTC Steering Committee

The NTC Steering Committee is integral to the success of our annual conference. This group of committed members share their ideas and perspectives to shape the conference priorities, content themes, and opportunities to improve each year.

  • Jason Shim, Digital Media Manager, Pathways to Education Canada
  • Sue Clement, Senior Web Director, ASPCA
  • Michelle Chaplin, Senior Manager, Online Fundraising, PBS
  • Susan Chavez, Nonprofit Social Media Consultant, Association of Junior Leagues International
  • Alex Kadis, Technology Manager, Repair the World
  • Graham Reid, Information Technology Manager, Catholic Charities Society
  • Jason Samuels, Director of Innovation and Technology, National Council on Family Relations
  • Matt Koltermann, Client Advisor, Acquia
  • Richard Wollenberger, Director, Information Technology, Parents as Teachers
  • Steve Heye, Manager of Technology, The Cara Program
  • Dan Michel, Digital Marketing Manager, Feeding America
  • Laura Quinn, Executive Director, Idealware
  • Sue Ann Reed, Project/Production Manager, The Engage Group
  • Lauren Girardin, Marketing and Communications Strategist, Lauren Girardin Consulting
  • Farra Trompeter, Vice President, Big Duck
  • Yesenia Sotelo, Web Developer, SmartCause Digital
  • Jeremy Foreman, Executive Director, Georgia Serves
  • Eva Penar, Director of Marketing & Communications, The Chicago Community Trust
  • Jennifer Price, Philanthropy Services, RML Specialty Hospital
  • Robert Weiner, Owner, Robert L. Weiner Consulting
  • Tracy Kronzak, Senior Cloud Consultant, Cloud4Good
  • Andrea Berry, Director of Partnerships and Learning, Idealware

Sustainability Committee

The Sustainability Committee helps us to meet our goals to make our events more sustainable. Starting with the 14NTC, the committee helps to plan and take action on our sustainability measures. We look forward to working with them to help us make the LCS more sustainable as well!

  • Jeff Yin, Founder & Google Grant Ad Strategist, Sustainable Clicks
  • Marian Casey, Executive Director, Answers for Special Kids
  • Kelley Atwood, Development Applications Administrator, UT Southwestern
  • Heather Marsh, Director, Digital Marketing, ABD Direct

NTEN Research Committee

Members of the NTEN Research Committee serve by sharing ideas for new projects, providing feedback on existing research and analysis, and support outreach for surveys, report launches, and research partners.

  • Michael Dardis, Director of IT Strategies & Operations, P.E.A.C.E., Inc.
  • John Cluverius, Teaching Assistant/Graduate Student, University of North Carolina at Chapel Hill
  • Ann Emery, Associate, Innovation Network, Inc. (InnoNet)
  • Amelia Abreu, Senior Usability Analyst, Con-way, Inc.
  • Ioannis Saratsis, Assistant Marketing Manager, RobbensKersten Direct
  • Ariel Dekovic, Senior Programs Manager, The Collaborative for High Performance Schools
  • Alexandra Saavedra, Marketing Programs Manager, Greater Giving
  • Susanna Murley, Director of Digital Media, Solar Energy Industries Association
  • Emily Weinberg, Nonprofit Blogger
  • Carolyn Klotzbach, Marketing/Sales Support Specialist, SofTrek Corporation
  • Joseph Klem, Vice President, Online Strategy, Urban Land Institute
  • Jo Miles, Online Engagement Strategist, Food & Water Watch
  • Dave Leichtman, Vice President, Salsa Labs, Inc.
  • Jason Shim, Digital Media Manager, Pathways to Education Canada
  • Russell Feldman, Data Systems Manager, Community Resource Exchange
  • Balaji Mayreddy, Consultant, Reverse Mortgage Funding, LLC.
  • Nick Ellinger, Vice President of Strategic Outreach, Mothers Against Drunk Driving (MADD)
  • Sue Ann Reed, Project/Production Manager, The Engage Group
  • Conor Barnes, Advisor, Investor, & Student
  • Ash Shepherd, Strategy & Process, Minds on Design Lab
  • Rose Olea, Director of Information Technology, American Orthopaedic Foot & Ankle Society
  • Mark Reyer, CTO, Xerox Business Services
  • Kristi Phillips, Account Manager, Education Practice, Exponent Partners
  • Kirk Schmidt, Director of Professional Services, Method Works Consulting
  • Chris Lundberg, CEO, Frakture
  • Andrea Chempinski, Associate Director of Online Services, American Immigration Lawyers Association (AILA)
  • Debra Askanase, Director of Outreach, National Brain Tumor Society
  • Randall Smith, Digital Strategist, Power Labs
  • Martin Dooley, IT & Operations Manager, Center for Resource Solutions
  • Derek Duncan, Senior Business Intelligence Analyst, University of Denver
  • Melissa Campbell, Campaign Associate, Casey House Foundation
  • Elizabeth Pope, Director of Research and Operations, Idealware

New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth's Blog -

From GiveMN Case Study - Click for Case Study

Note from Beth: I’m working with the Knight Foundation to facilitate a peer learning exchange that will help their community foundation partners learn and spread best practices  in planning and implementing Giving Days.   This learning approach has two ways to capture knowledge.  The first is The Giving Day Play books which a collective archive of formally documented processes, examples, check lists, and case studies planning and hosting giving days.   The second is a peer learning group of participants who are regularly sharing what they learned from implementing ideas and tools in the Playbook.  What’s cool is that these efforts are not mutually exclusive, as the group experiments, documents, and shares what they’ve learn, these real-time lessons are being add to the Giving Day Playbook and share beyond Knight’s grantees.  This guest post from Marika Lynch shares some of the most recent lessons learned about Giving Days and was also published on the Knight Foundation blog.

New Tips From the Giving Day Playbook on Crowdfunding Campaigns by Marika Lynch

Last year, Knight Foundation published the Giving Day Playbook, a soup-to-nuts guide to 24-hour online campaigns that community foundations are increasingly organizing to promote local philanthropy.

Now, with foundations across the country participating in Give Local America on May 6, we have refreshed the playbook with new insights to help in the planning.

What’s the best way to recruit and train volunteers on a Giving Day? How can you encourage donor-advised fundholders to participate? And how do you handle a tech glitch—or even a systems crash? Over the past year, we have worked closely with 19 community foundations in cities where Knight invests and gleaned insights on these issues. Today, we are excited to share them.

These additions, created by our partners at Third Plateau Social Impact Strategies, complement the existing playbook content, which includes recommendations, checklists and templates for everything from early planning to post-campaign analysis.

Here’s a look at what’s new at GivingDayPlaybook.org:

Crisis Planning: As organizers at GiveMN’s Give to the Max Day, one of the gold standards, can attest, planning matters when you’re faced with a crisis. After processing about 66 donations per minute during their 2013 event, the website crashed at 12:30 p.m.—for five hours. This failure caused the GiveMN team major headaches on the Giving Day and beyond, and has led GiveMN to reevaluate its technology options and focus on regaining public trust. The good news is GiveMN still set a fundraising record, and their planning, strategic decisions and humor from their nonprofit partners carried them through. We’ve added a case study on GiveMN’s response, in addition to a Crisis Planning section. Be sure to check out the Crisis Prevention & Management Template, which includes tips on how to prepare for these issues.

Volunteers: Organizers have used volunteers for a variety of tasks during Giving Days. In Kansas, for example, the Wichita Community Foundation reached out to a local tech alliance to help with social media updates. On Colorado Gives Day, the foundation recruited five teams of college students to stand on corners and raise awareness—providing a physical presence in the community. The Outreach section offers tips on volunteer recruitment, orientation and training, while the chapter on Day-Of Logistics includes ways to maximize efficiency during your event.

Getting Donor-Advised Funds Involved: Community Foundations are often looking for ways to engage their fundholders in Giving Days, and several communities were successful at this in 2013. Many provided an option for fundholders to contribute directly from their funds. The Community Foundation for Greater New Haven even offered a “pre-sale” for fundholders, where they were provided the option to give in advance.  A new addition on engaging fundholders within the Donor Outreach section provides details.

Soliciting New Nonprofit Endowment Funds: One of the interesting findings from the Knight communities is that two foundations actually used their Giving Days to raise money for, and start new, nonprofit endowment funds. The Blue Grass Community Foundation, for example, added 16 new funds through its eight-week campaign. The playbook explains how they did it through two mini-challenges.

We plan to update the Giving Day Playbook throughout 2014 with insights as we capture them, so keep checking back for the latest.

Marika Lynch is a writer and communications consultant for Knight Foundation.

 

Check Out the 2014 Bridge to Integrated Marketing & Fundraising Conference

NTEN -


The 9th Annual Bridge to Integrated Marketing and Fundraising Conference is coming this July 9-11 to the Gaylord National Resort & Convention Center in National Harbor, Maryland. We're proud to partner with the Bridge Conference, and encourage you to take advantage of special registration rates for NTEN community members. Here are the details:

Do you want the power to succeed?

Gain the skills you need to succeed and achieve the results you want at the 9th Annual Bridge to Integrated Marketing and Fundraising Conference, coming this July 9-11, 2014 at the Gaylord National Hotel & Conference Center.

The power to succeed comes through knowledge! At Bridge, you will network with the best minds in direct marketing and fundraising, and be inspired by amazing speakers and innovative ideas. With over 70 sessions, 3 pre-conference workshops, and 3 inspiring and motivating keynotes — you will walk away with the techniques and tools you need to succeed.

As NTEN is a Bridge Conference Program Partner, NTEN community members are eligible to receive the member rate! Early bird registration ends May 18, so take advantage of the Early Bird Member RateAlso available is a great hotel and registration package — take the package and you save another $100 on the registration fee! Don't miss out - last year's Bridge Conference sold out! 

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