Google will give each group a $25,000 grant along with a pair of yet-to-be publicly released Glass eyewear and guidance from the technology firm's engineers.
This September 3-6, NTEN will debut the Leading Change Summit. In addition to the conversations with participants in three separate tracks, #14LCS includes a stellar lineup of keynote speakers who will spark new conversations and nudge existing conversations to introduce new questions.
Today we’re excited to share that Deena Pierott, founder of the White House honored youth program called iUrban Teen Tech, will offer a keynote called Moving from Diversity to Inclusion: Changing landscapes of nonprofit technology.
iUrban Teen Tech has an intentional outreach to male youth of color and exposes them to STEM+Arts career opportunities. Deena believes in digital equity and inclusion and ways tech can drive economic development in more marginalized communities. She is also the founder of Mosaic Blueprint, a Pacific NW firm specializing in diversity consulting, nonprofit diversity recruiting, and multicultural branding. She recently created the Portland Metro Diversity Employment Network, which consists of Portland Metro Human Resource Managers and Corporate Recruiters who are creating a whole new model for diversity recruiting and on-boarding.
She has been featured in the following publications: Essence Magazine, Black Enterprise, Ebony Magazine, Deliver magazine, Neurology Now, the Chicago Tribune, NPR, and Working Mother Magazine.
You can follow Deena Pierott at @deenapierott.
And check out the full lineup of #14LCS speakers and facilitators!
Participant Media and some powerful partners need to know.
For the last year Participant, an activist entertainment company that delivers movies with a message, has been quietly working with the Bill & Melinda Gates Foundation, the Knight Foundation and the University of Southern California’s Annenberg School for Communication and Journalism to answer a question vexing those who would use media to change the world.
Guest blogger Tom Furtwangler manages digital communications and social media for a large international development nonprofit based on the west coast. There’s a headline arms race on the web these days. Upworthy’s “curiosity gap” approach to click-enticing headlines is now widely imitated and even parodied. You know what I mean: those “You won’t believe…” headlines that we don’t believe anymore. I love Upworthy, and I regularly send communications colleagues to their amazing “How to make that one thing go viral” slide deck. Read it and take their advice: for every post, write twenty five headlines, test them, and then maybe write twenty five more, and a good, clickable one will eventually emerge.“You won’t believe…”
As communicators, the advocacy goals or financial success of our organizations often hinges on attracting sufficient attention to the issues we are writing about. But as we share our stories on social media, at what point does our use of highly enticing headlines cross the curiosity gap and venture into territory that’s closer to clickbait pandering, potentially damaging our brand? Seeing the following recent headline made me realized how far things have shifted: You Won’t Believe How One Chemical Company Tried to Discredit a Scientist’s Research. Can you guess whose story that is? No, not Upworthy. Not Business Insider. Not Viralnova. Nope, it’s a tease for a post on the website of venerable PBS newsmagazine Moyers and Company. When I saw that, I thought, “If Bill Moyers can do Upworthy-style headlines, my nonprofit can do it too.” I brought that example to our next blog planning meeting. Soon, our nonprofit’s headlines got more provocative (a bit). We shared them on Facebook. Our clicks went up. But everyone else is doing it too. And like me, you’ve probably noticed that increasingly, headlines I’m seeing (and clicking) from reliable news sources simply aren’t delivering on their promise. This recent headline from NPR, for example, Apple Jacks The Headphone Port, appeared in my Facebook newsfeed with the subhead, “Industry folks and Apple fanatics are upset about the company’s plan to lose the standard 3.5mm connector…” The article, however, dials back the rhetoric significantly, saying, “It’s a possibility.” Not a plan, simply a possibility. That’s pretty far from the done deal implied by the headline. Or this example from PBS Nova, a paragon of science reporting: “Scientists have found a way to make people aware that they’re dreaming by sending gamma waves into their brains.” Is that what we get when we click? No again. In fact the article itself quotes a Wired writer who says, “I think these headlines are getting carried away.”Curiosity Gap or Credibility Gap?
These days, my team uses a headline mantra I first heard from my colleague Anna. “Deliver on the promise,” we remind each other, as we narrow the list of draft headlines for each blog post. Don’t leave readers disappointed that the content they are reading is different from the tease that they clicked. Exploit the curiosity gap, sure. Tease a little. It’s a proven click-increaser. But don’t sacrifice your brand’s credibility in the process. Deliver on the promise. How far is your organization willing to take your headlines? You won’t believe how much I’d love to hear your comments. P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Register here for the Getting Attention blog & e-news.
Here's what your fellow NTEN Members have been up to this summer! If you've got some happenings and news of your own to share, let us know and we'll feature it in an upcoming Member News Round Up!
- Trying to decide on an email service? Idealist Consulting has a new, free Email Service Providers Comparison Report, an in-depth comparison of 13 of the most common platforms.
- Congratulations to Community Technology Network (CTN), who won the Volunteer Center’s Excellence in Nonprofit Volunteer Management Award.
- What does "online engagement" really mean? Well, ModLab, in collaboration with Farra Trompeter of Big Duck, have a cool Online Engagement Spectrum visual resource to help you in your engagement efforts.
- Time to do some myth-busting on website performance! Join in Promet's upcoming webinar: Myth Busting Website Performance Truisms - Investigating Actual Performance Improvements of Popular ‘Fixes’, and learn more about how to properly & accurately load test, the fundamentals of capacity planning & performance tuning, and more.
- Wondering what goes through a Red Crosser's mind while watching "Game of Thrones"? Turns out, there's parallels in the fictional series to real-life emergency response.
- Open diversity data is an effort to make the diversity data collected by companies publicly available. Check out the companies who've made their diversity data transparent and open - and give a nudge to those who haven't done so yet.
- VolunteerMatch unveiled a new partnership with LinkedIn. Now every skilled volunteer opportunity posted on VolunteerMatch.org gets automatically posted to LinkedIn’s Volunteer Marketplace, making it easier for nonprofits to recruit skilled volunteers and board members.
- Fundraising, social media, and mobile tech are all connected, and TechImpact has 14 stats showing why these three components are a fundamental part of nonprofit marketing.
- Registration is open for the Bayer Center for Nonprofit Management Center's TechNow 2014 conference. This day-long conference is devoted to the latest technology trends and resources for nonprofits, and features NTEN Member, Beth Kanter, as the keynote speaker.
- Want to combat childhood hunger? There's an app for that! Caravan Studios, a project of TechSoup Global, created the Range app to help users find locations that serve summer meals to school aged youth.
This is our final installment of Nonprofit 2.0 keynotes. In the last couple of weeks, we were able to recap Majora Carter and Craig Newmark. And we finally have the workshop session notes up for you to check out.
Michael Smith, the Director of the White House's Social Innovation Fund, spoke to the Unconference after lunch. His topic? Be Fearless. He encouraged every nonprofit and strategist to embrace being fearless.
Michael stressed the need for social change in our country. He had some really important points:
- Make big bets, experiment often, make failure matter, get out of your bubble, and let urgency conquer fear. Be a fearless changemaker.
- It's imperative to make failures matter. Don't be afraid to fail. Learn from your mistakes.
- Nonprofits need to cultivate a culture of evaluation, to learn what is working and what is not.
- 1 in 8 nonprofits devote $0 to evaluation. That needs to change ASAP. It's imperative to evaluate your impact.
- Nonprofit innovation and disruption is less about being fearless, and more about having the courage to move forward in spite of fear. Let your urgency conquer your fear.
- If we are going to get the right solutions, we need the right people in the room, not just the elite. A room full of decision makers must include a representation of the demographic being served.
- “We need to be cathedral builders” - that is, we are part of a greater story that will long outlast us.
- We need to get rid of 1/3 of nonprofits. It’s turned into the Hunger Games. Most of the time, what we don't need is another nonprofit.
Michael's advice can be applied to both nonprofits and individual social change makers. It's important to innovate, disrupt, and evaluate to reach our goals and objectives. What inspires you to lead fearlessly?