Facebook is pretty picky about what you can and cannot do on their platform, but the available tools and options are beginning to shift as they test what works for people and orgs, and what doesn't. It's important for nonprofits to stay on top of the newest trends, and to utilize new tools effectively.
A new option for nonprofits' status updates, though, is the ability to embed your Facebook statuses in a blog post or on a website. Embedded Posts are a simple way to place public posts - by a Page or an individual on Facebook - into the content of your web site or web page. The posts must be public, or it won't work.
Once you've accessed the embed code, you can places the HTML on your blog or website. The embedded post will show any media attached to it, as well as the number of likes, shares, and comments that the post has. Embedding posts will allow the constituents who are visiting your website to see the same engaging information that's shown on your Facebook page. Your community will be able to follow or like content or Pages directly from the embed on the website. One downside? The size of the embedded post is fixed to the same dimensions as it's shown on Facebook.
One criticism of Facebook has been that you can't edit your statuses once they're published. This has been especially problematic when you post a big news update, and your followers are really excited and begin to like and share the update, only for you to realize that there's a typo. In the past, your only option has been to either ignore the typo and move on, or to delete the status and write a new one. The problem with deletion is that it deletes all of the engagement that the post received initially. What's exciting is that Facebook has recently allowed you to edit your statuses after they've been published. The downside? This is only for individuals, and not for organizations, or Pages. Pages can still edit text on photos that they've uploaded, but not status updates.
We used Frogloop guest blogger Justyn Hintze's Facebook page as an example for how to edit a status on a personal page.
You publish a Facebook status.
Then you notice your huge typo, and you click the down arrow in the top right-hand corner, and scroll down to where it says, "Edit..." You can then edit your status, and re-publish the new version.
The newest version will show that you edited the post right next to the time stamp. Anyone can click the word "Edited" to see the history of the text. So, unless you actually delete your status, no prior edits can be permanently deleted or hidden.
This is what the Edit History looks like when anyone clicks on it.
We'd love to hear what Facebook features you have found useful for your nonprofit.
Flickr: vernhartLike many folks in our community, I do not come from a tech background. I didn’t play video games or computer games growing up, other than the required hours of Oregon Trail in elementary school. So, when I first came to NTEN in the summer of 2012, I was a little overly conscious of my underdeveloped technology muscles. One of the most important things that I’ve learned since I’ve been at NTEN is that everyone is welcome here, not just the people with the word technology in their job title and not just the people who were taking apart and reassembling pinball machines when they were 8 years old. Technology touches all of our lives now and we see this reflected in our membership. We are part of this community because we use technology in our work in some capacity, however small, and because we value drawing upon the knowledge and experiences of others.
When NTEN decided to step up our sustainability efforts earlier this year, we knew that we really wanted input from our members. We formed a Sustainability Committee comprised of member volunteers. Working with this group of people, I am constantly reminded of and made grateful for the incredible generosity of this community. People give of their time, and share their resources and knowledge, freely. Through this, we are all able to be more effective in our work to make positive change in the world. Just because my technology muscles are, well, not so strong, and I didn't know what a meme was a year and a half ago, I know that I still belong here and there are fellow nptechies out there who are happy to help me out when I need it.
Happy Member Appreciation Month to all our wonderful, inspriring, and generous members!
In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here’s a roundup.
1. Foundation Center’s Glasspockets Site ReLaunches with A Wealth of Data About Foundation Transparency
The Glasspockets Site has just been relaunched. It has a new sleeker look. Lots of great data, resources, examples, and action steps foundations need to understand the value of transparency, be more open in their own communications. What caught my eye immediately was the infographic that summarizes data about how foundations are using social media. One of my favorite sections of the site includes the benchmarking data for foundation use of social media by channel which makes it very easy to do research. You can find data on philanthropists who have signed the Giving Pledge and data shared by 54 foundations on a set of “transparency indicators.”
2. Collaborative Technologies: Helping Funders Work Together Better
Monitor Institute and the Foundation Center released a new report called Harnessing Collaborative Technologies: Helping Funders Work Together Better. As part of the research, they looked at more than 170 different technological tools now available to funders, dove deeply into the literature on philanthropic collaboration, analyzed the results of recent Foundation Center surveys, and spoke with a wide range of experts from the worlds of both technology and philanthropy. The report’s main headlines won’t come as a huge surprise to anyone: (1) more than ever before, funders are recognizing that they will need to collaborate to effectively to address the complex, intractable problems that we now face, and (2) new technologies—from simple group scheduling tools to comprehensive online collaboration workspaces—are now available to help facilitate the often challenging process of working together.But there’s a deeper story beneath the headlines: about how these emerging technologies are enabling new types collaborations that weren’t possible (or at least much were more difficult) just a few years ago.
The report organizes the tools in different use areas and the Foundation Center has created an interactive tool that lets you search for a tool to accomplish and goal. The tools in each category are rated by price, ease of use, and ability to use on a mobile device. The report covers strategic use and work processes, so this is an excellent way to do some due diligence on finding the right tool for the job.
3. Media Impact Funders New Site, Data Tool, and Reports
Media Impact Funders has just launched a new site where you find data on grants made by funders to support media and curated list of research reports covering trends and projects of interest to Media Funders.
4. Geek Cities: How Smarter Use of Data and Evidence Can Improve Lives
This report is from The Bridgespan Group. The Bridgespan Group interviewed more than 45 people to better understand how some of America’s most innovative cities are using hard data and evidence to steer funding decisions and set priorities. The examples and case studies show that data by itself is no panacea, but is how cities organize themselves to act on the data that matters. The actions include improving jobs, the quality of education, children’s health and other innovations.
5. 2014 Nonprofit Content Marketing: Benchmarks, Budgets and Trends—North America
The Content Marketing Institute (CMI) and Blackbaud have released the findings from a first-time study that shows how nonprofit professionals in North America approach content marketing. According to the study, 92% of the nonprofit professionals we surveyed are using content marketing. Sixty-nine percent have someonewho oversees content marketing strategy and 65% are producing more content than they were one year ago. These nonprofit professionals use an average of four social media platforms to distribute content, with 91% using Facebook. You’ll find lots more benchmarking data in the report. Download here.
6. Technology for Good Report
From suitcase-sized communications networks after disasters to SMS-based drug and outbreak reporting, innovative technologies can overcome once-insurmountable barriers. Technology for Good, TechSoup Global’s joint report with the Guardian tells how nonprofits are adapting tech to their missions, with little funding. Technology for Good identifies ten technologies being used in innovative ways to create positive social change. Examples are drawn from charitable organizations working on widely varied issues around the globe. This makes Technology for Good a unique repository of inspiration for the public and private sectors, funders, and other change makers who support using technology for social good.
7. TrustRadius Report on Social Media Landscape of Tools
The TrustRadius Report analyzes the array of social media management, content, and analysis tools. It is based on in-depth interviews and discusses factors of most concern to users. It is a consumer reports like guide on ever increasing selection of social media tools.
“Content marketing” is a buzzword of sorts.
A term that you’re likely hearing more and more about – especially if you pay attention to the B2B or B2C marketing worlds. Though, in reality, content marketing has been around since at least 1895 when John Deere launched a magazine titled The Furrow, providing information to farmers on how to become more profitable. I’m sure we could find even older examples if we tried hard enough, but that’s not the point. The point is that despite content marketing having been in use for over a century, it’s just now becoming a hot topic – one that’s making marketers take notice. A quick glance at the term “content marketing” on Google trends will shed some light on how hot.
With content marketing interest on the rise and nonprofit specific resources lacking, we though it important to help our sector better understand what content marketing is and how it’s being used by nonprofits to advance their missions. But before we get into the details, a simple definition.
What is Content Marketing?
According to Wikipedia, content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers (or donors, volunteers, etc. – inserted by me). This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.
Why is Content Marketing Important?
We live in the information age – people have all the info they need at their fingertips and Google has trained us to know that we can find anything we need by doing a simple search. Your potential donors are searching. Your potential volunteers are searching. Funders are searching. Patients are searching. Parents are searching. Those who would benefit from your programs and services are searching. Everyone is searching.
We also live in the information overload age – meaning that people have more information being fed to them than ever before and have no chance of actually making sense of it all. This makes us selective. We find the sources of information we like and trust. Then we stick with those sources while we ignore other sources.
Everyone is overloaded with information and at the same time searching for the things they need to know more about. Great content (aka Epic Content according to Joe Pulizzi) is the key to being found and capturing the attention of those you need to reach.
So… how are nonprofits taking to content marketing? Let’s take a look at a few of the key findings from the first ever nonprofit content marketing report – produced by Content Marketing Institute and Blackbaud.
Key Findings from 2014 Nonprofit Content Marketing Report
We are pleased to report that ninety-two percent of the nonprofit professionals we surveyed are using content marketing (check out the nonprofit content marketing infographic). Sixty-nine percent have someone who oversees content marketing strategy, and sixty-five percent are producing more content than they were one year ago. Pretty promising numbers!
On the flip side, only twenty-six percent of our nonprofit respondents rate themselves as effective at content marketing, and only twenty-five percent have a documented content strategy to guide their efforts.
“Forty-five percent of nonprofit professionals are challenged with a lack of knowledge and training about content marketing, compared with twenty-six percent of for-profit marketers,” says Joe Pulizzi, founder of the Content Marketing Institute and author of the book Epic Content Marketing. “As more nonprofit professionals become better educated on content marketing, we hope to see more of them develop documented content strategies and grow in confidence with their effectiveness.”
As knowledge grows among nonprofit professionals, we expect their confidence in content marketing to grow as well. We look forward to reporting back to you on the trends we uncover over the years to come. Here are a few of our first year benchmarks.
- 92% of nonprofit professionals use content marketing.
- Nonprofit professionals use an average of 11 content marketing tactics.
- 26% of nonprofit professionals believe they are effective at content marketing.
- 25% of nonprofit professionals have a documented content strategy.
- 69% of nonprofit organizations have someone in place to oversee content marketing strategy.
- 65% of nonprofit professionals are producing more content than they did one year ago.
- 38% of nonprofit professionals plan to increase their content marketing budget over the next 12 months.
- Fundraising is the top organizational goal for nonprofit content marketing.
- On average, 20% of nonprofit marketing budgets are allocated to content marketing.
What’s your take? Is content important? Are you using content marketing at your nonprofit organization? Show us some examples in the comments or ask any questions you might have. We’ll be sure to find the answer!
Note from Beth: I’m working with the Knight Foundation to facilitated a peer exchange of community foundations that are hosting GivingDays using the Knight Foundation GivingDay Playbook, a guide with templates, tips, and examples hosting a successful day of giving. I’m also an ambassador for GivingTuesday. So, I’m so excited to host this guest post from By Mayur Patel, vice president of Strategy and Assessment at Knight Foundation, and Anna Dilernia, Strategy and Assessment Assistant at Knight Foundation that shares solid information for those nonprofits who will launch a Giving Tuesday Campaign.
Guest Post: A Playbook to Kickstart Your Nonprofit’s Giving Tuesday Campaign
Nonprofits across the country have pledged to participate in #GivingTuesday on Dec. 3 – but signing up to participate in the online giving campaign is just the first step.
Being truly successful on #GivingTuesday takes proper planning, outreach, logistics and follow up. Luckily, you don’t have to reinvent the wheel.
Knight Foundation created an easy-to-use resource called the Giving Day Playbook full of ideas we hope you’ll borrow. It was written for the many community foundations around the country that have launched Giving Days, or geographically-based online fundraising campaigns.
Organized into sections on planning, outreach, day of logistics and follow-up, the Playbook is full of tips, checklists, templates and examples of past campaigns that can be easily adapted for #GivingTuesday.
Drawing from the Playbook, here are four practical tips to help you maximize your campaign:
1. Set Clear and Measurable Goals
To get the most out of #GivingTuesday, you’ll want to think carefully about what you want to achieve and the targets you aim for. Setting specific goals will help motivate your team and give a real focus to all your efforts.
The Giving Day Playbook offers some specific examples and templates for setting measureable goals for your participation. The Playbook can aid with planning for the financial side by helping to set goals based on benchmarks developed by similarly sized nonprofits. If it’s your organization’s first time participating, the Playbook has the results of past campaigns to give you a sense of the financial goal you might aim for.
Also, remember that goals can go beyond dollars and cents. Your organization can also set targets for donor engagement and brand awareness. When goal setting, keep in mind your target donor segment. Everything you do with your communication and outreach flows from the segment (s) you choose.
For example, the Duluth Superior Area Community Foundation specifically targeted donations from young professions in their past Giving Day campaign. Using this target, they tailored their messaging to a younger audience, put on specific events and happy hour get-togethers. In the end, they raised over $15,000 from nearly 50 new donors. This was a great first step for engaging a new base of support and exceeded their goals.
2. Incentivize Donor Participation
Prize and match incentives can help build excitement and be used to encourage particular actions by donors. Some of the research on giving shows that matching prizes can increase the probability of giving by up to 40% and matching is particularly effective for short-term campaigns like #GivingTuesday.
There are a whole range of options for structuring matching incentives you can choose from. The Giving Day Playbook includes a matching incentives options table that explains different prizes, their pros and cons and the fundraising goals they align with.
Whatever option you choose, be sure to follow these golden rules: a) Clearly communicate to donors the criteria for prize and match incentives, and b) Don’t offer too many choices as it can get confusing very quickly for donors.
3. Engage Online and Excite Offline
Organizations are most effective in participating in Giving Days when they engage online and excite people offline with events and activities. Before the actual Giving Day, social media can help build a steady stream of support, remind people of what’s coming and how it ties to your work. The day of the event, online presence can be used to share progress updates, photos and personally thank donors. The Giving Day Playbook has handy templates in the outreach section including blog posts, a social media calendar, sample tweets and marketing materials.
In tandem with your online presence, in-person events can be an effective way to build excitement for your Giving Day. The in-person events also entice media coverage of your activities.
GiveMN, for example, hosted a variety of events throughout their community including kickoff breakfasts, school rallies and happy hours. They also hosted a local event at the Mall of the Americas where school principals rode a roller coaster for a certain amount of time based on the donations received. This gave the media a great visual to promote their campaign and was pretty good entertainment for everyone around!
The key lessons learned here are: create concrete visuals for media to cover participation in #GivingTuesday and make it easy for them to connect a national movement to a local story.
4. Follow-up, Follow-up, Follow-up
With all the hard work leading up to #GivingTuesday and the excitement and rush of the day itself, it’s easy to think that your work is done when it’s over. Certainly, you should celebrate and feel proud of what you’ve accomplished. But you’re not done yet!
Directly following a Giving Day is a critical time to capitalize on some of the new relationships you’ve created and re-energize your team to extend the value beyond a single day.
This is where follow-up is essential and can help enhance the accomplishments from your Giving Day. When it comes to follow-up, we recommend three things based on past experience in the field:
- Be grateful: spend time thanking donors and partners; the playbook has sample lettersand tweets for your use.
- Be transparent: everyone who was involved in some way or heard about the event will want to know how you did – particularly your most engaged supporters.
- Be Smart: We recommend that you survey donors that contributed to your organization to find out what their experience was like, to learn their demographic information and how you might invite them to become more engaged in your organization in the future.
When it comes to follow up, the Miami Foundation is a good example of what’s possible when you follow-up. After their Giving Day campaign, they created a survey for all donors to learn more about their interests and compared that data to their existing donors. This gave them great information to help support future campaigns. We adapted their survey to create a donor survey and nonprofit survey template.
Giving Days are a relatively new area of fundraising. There is a lot to learn, but we hope these lessons will help your organization build capacity in online fundraising, reach out to new donors and to expand your profile. You can access the complete Giving Day Playbook at www.givingdayplaybook.org.
Best of luck in your campaign!
This post was also published on the Knight Foundation blog.
Darien Library is offering iPads loaded with apps and programs designed to allow users the opportunity to explore the relationship between art and technology. U
As I read accounts of Typhoon Haiyan survivors struggling for basic needs, I’m struck by the number of lives that have been taken and touched by this disaster in the Philippines.
That’s a significant communications challenge for the nonprofit organizations that work delivering aid: How to mobilize giving while communicating respectfully about their efforts and impact on the ground? How to keep giving going even as the Typhoon, and the plight of survivors, fades from top of mind?
And what about the many other organizations not directly providing relief efforts but soliciting donations to pass on to relief organizations? Or the majority of nonprofits, like most of the your organizations, that have to carry on with communications and fundraising initiatives despite the global focus on recovery in the Philippines—nonprofits counting on the gifts they hope to generate via their year-end campaigns?
For every organization, the answer lies in the way (if any) your organization is involved in the relief effort. Here’s my recommendation:
For organizations providing disaster relief services in the Philippines
- Make it clear why your organization is well-equipped to help. Be as specific as possible.
- Communicate broadly, clearly and visually (if possible) about how donations are managed, where they are going and what your organization’s relief effort is achieving.
- Be thoughtful in your use of graphic photos of the disaster.
- Follow-up to transition disaster donors into loyal donors.
For organizations fundraising for relief efforts, but not directly providing help
- Be proactive and specific in conveying the process for distributing donations and where/how/when the money will be spent.
- Explain why your organization has chosen to get involved as a pass through for donations.
For other nonprofits continuing with fundraising and communications outreach unrelated to Haiyan relief
- Be sensitive to inappropriate pitches.
- Connect your work to the disaster and relief work when relevant—but don’t overstate. Climate change folks, this means you!
- Take a breath, assess (e.g. change any metaphors related to flooding or drowning), make other updates as necessary and continue the rest of your planned communications and fundraising campaigns.
- Keep your ear close to the ground to capture, and respond to, your audiences’ perspective.
Be Prepared: Crisis Communications Checklist Take this nine-step path to get your post-Haiyan fundraising and marketing relevant and productive.
P.S. Donate to the relief effort for Filipino survivors—it’s what we CAN do. My friend and colleague, Beth Kanter, lists a few giving options here.
In this post I will detail four tools that nonprofits can use to connect with and engage their online communities.
(NOTE: I do not receive any compensation from recommending these tools – I chose them based on personal experience and their ease of use for nonprofit marketing professionals.
So, what’s the problem? It seems like we should just send more and more emails then, right? Wrong. And here’s why.
By Joanne Carew, portals journalist.
Johannesburg, 13 Nov 2013
Super Typhoon Haiyan has been labelled as one of the worst natural disasters on record.
In the aftermath of the storm, which hit the Philippines last week, relief workers, survivors and international aid organisations are turning to technology to co-ordinate their efforts.
November is Member Appreciation Month at NTEN. Our staff interacts with our community in different ways; here's why Amy Sample Ward, CEO, loves our community!
In preparation for today's blog post, I tried to make a list of all the technologies and tools I use each day in support of my work. It was a long list - so long that I didn't actually finish it - but what I thought was most telling was that the NTEN community was a part of the list. Whether it's a tool that we heard about through the Discuss list and adopted ourselves, or new strategies for thinking about our work shared on a webinar, or even the opportunity to reflect and share with you on the blog, the NTEN community is critical to our success as an organization, not just a community.
This is especially true when thinking about the technology we use to support leadership positions - which isn't limited to my job! Did you read Julie's post last week (it's okay if you didn't, you can read it now)? Using all of the tools available to us (our blog, myNTEN groups, social media, webinars, events, conferences, evaluations, etc.), all staff are able to listen and learn along with the community to be the best leaders they can be. Delivering programs, events, and services to a community as diverse as the NTEN community requires that all of us regularly be connected, sharing ideas and asking for feedback, and really using technology to help us serve you better.
I would love to hear how you and your organization use different tools to support your leadership - both your leadership staff as well as your leadership in your fields. Are there specific tools or processes that you can't do without? Are there tools you wish existed?
Thank you for being part of NTEN - #ntenthanks for all you've brought to this community in 2013!
On Late Night with Conan O’Brien, Conan poked fun at me because I have more LinkedIn followers than him. He joked that my red hat is the key to my success – it was a funny monologue, but I am offering Conan a better way to increase his LinkedIn followers than photoshopping a red hat on his profile. I gained influence on LinkedIn by helping nonprofits raise money through events like GivingTuesday, a national day of giving on December 3rd that inspires people to take collaborative action to improve their local communities.
Conan O’Brien could make a huge difference and gain more followers by raising awareness about charity giving by talking about GivingTuesday on his show before Dec. 3rd
This year, over 5,000 partners across the country will participate in the #GivingTuesday event on Dec. 3rd. I’ve been doing nonprofit fundraising online for years, and I know that media exposure makes a huge difference in their success. If Conan did a monologue about charity giving on his show, he could use his significant influence to help thousands of people in need this holiday season AND climb to the top of LinkedIn influencers list.
I think Conan should join the #GivingTuesday movement and get more followers. Sign my petition to ask Conan to do a monologue about GivingTuesday.
Join me to discuss charitable giving in the Philippines, #GivingTuesday, and how I’m inviting Conan O’Brien to “get out the give‘ for #GivingTuesday on Wednesday 11/13 at 1 p.m. EST.
Join the Conversation here: http://linkd.in/1j26O6N
Please share with your network
#GivingTuesday LinkedIn chat Wed. 11/13 at 1pm EST Q&A w/ @givingtues champion @kanter http://linkd.in/1j26O6N
What Is Big Data Anyway?
Like me you may be a bit unclear about what big data actually is. MIT Technology Review recently cited Oracle’s definition: “Big data is the derivation of value from traditional relational database-driven business decision making, augmented with new sources of unstructured data.” Uh. OK.
The new partnerships include CancerLinq, a five-year, $80-million project run by the American Society of Clinical Oncology, with foundation and corporate support, to analyze the experiences of cancer patients—care data that Allen S. Lichter, the society’s chief executive, said is routinely “siloed” within hospitals and medical practices and rarely shared or “mined for insights.”
The challenge saw local programming teams compete to create an innovative and entertaining web-based fundraising app. The winning team, DMG Solutions, was awarded a $40,000 contract to create a marketable product and they have now done just that.
The aptly-named app — pledgeCalgary — launched two weeks ago and has attracted attention in the community, according to the challenge’s co-founder.
Below are some key questions that every organization should ask internally to make sure its data is "owned" in a way that it is optimized.