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8th Annual Nonprofit Technology Staffing and Investments Report


We are excited to release the 8th Annual Nonprofit Technology Staffing and Investments Report! This research provides valuable benchmarks to help you assess and plan your technology budgets and strategies, and considers the nonprofit sector as a whole to gauge the maturity and effectiveness of technology strategies and use.

With NTEN's theory of change in mind, this report examines technology staffing levels, technology budgets, and overall organizational approaches to technology decisions, as well as technology oversight and management practices. We have a number of key findings this year, including:

  • On average, our respondents have 4.4 technology-responsible staff
  • When looking at Per-Staff budgets, we see that Very Large organizations may be spending the same — or even less — than small organizations on technology
  • The median technology budget as a percentage of the organization's total operating budget, across all organization sizes in our survey, ranges from 1.4% to 2.0%
  • We continue to see a positive trend in terms of formally including technology in strategic plans, with 64% of all respondents indicating this practice

>> Download the full report!

To gather the data for this report, we rely on the generosity and participation of respondents who completed the survey, as well as the collaboration of sector partners who helped distribute the survey. Thank you to The NonProfit Times, Network for Good, TechSoup Global, Idealware, and NPower. We also offered survey respondents the chance to enter a drawing for an Amazon gift card. The winner, selected at random, is Gwen Campbell from People Serving People — ongrats, Gwen!

Five Things to Do Now to Enhance Your Nonprofit’s Website


Adam Hostetter Web Design & Development Lead American Technology Services Here's a listicle that breaks down some trends and can help you help your website produce greater impacts.

Website design and development is a moving target where little changes can make a huge difference to your nonprofit’s website performance over time. In the past few years, you’ve heard a lot about responsive/mobile websites and the use of videos/ graphics to make the content more user-friendly. A lot of that still holds true. Here are some additional trends for making your website produce greater impacts in the coming year.

Working on the go gets easier with Google and Uber

Google Enterprise Blog -

Posted by Kelly Campbell, Director of Enterprise Marketing

Work doesn’t just get done in the office: ideas are born and deals are closed from the patios of coffee shops, the benches of train stations and the backseats of taxi cabs. And in the summer, when the office is often the last place many of us want to be, it’s even more essential to get work done faster from anywhere — even on the way to where you’re going.

At Google, we value mobility and want to find the best way for our customers to do their work when they’re on the go. That’s why we invested in new infrastructure in Boston to support free public Wifi at South Station last year. And it’s why we're now outfitting Uber partners' cars in Philadelphia with free Wifi for the summer, compliments of Google Apps for Business. Thousands of entrepreneurs, consultants, restaurateurs and business owners now have another way to help them get work done from anywhere throughout The City of Brotherly Love.

Uber helps millions of people get around in over 41 countries globally, so they know a thing or two about working on the go. And like more than 5 million businesses around the world, they do it with the help of Google Apps for Business. Collaborative tools like Google Docs and Sheets help employees brainstorm, evaluate and prioritize new markets and promotions, while video conferencing over Hangouts keeps globally-distributed teams connected and close. It was using products like these that inspired Uber to offer this technology in Uber partners' cars in Philadelphia.

So, Philadelphia, whether you’re on the way to Wawa, the Linc, the Shore, or the office, you now have one more place to get your work done quickly so you can spend more time enjoying the summer and less time looking at the walls of your cubicle. Read more details from Uber then take uberWIFI for a spin. Benjamin Franklin would approve.

Next To Silicon Valley, Nonprofits Draw Youth Of Color Into Tech - capradio.org

AFP Blog -

Next To Silicon Valley, Nonprofits Draw Youth Of Color Into Tech - capradio.org: To counter that, a growing number of nonprofits are popping up in Oakland to help young blacks and Latinos break into the industry.

The Goal Is Exposure

Every afternoon this summer, Armstrong is in the offices of a small nonprofit called Hack the Hood. Her job is to fix websites for clients.

"I'm trying to do an outline," she says, staring at a page on her laptop that has a lot of links. "You click on it, it takes you everywhere in the world. I like short and simple."

Can My Fitbit Data Make Health Care Better?

Beth's Blog -

I first put a fitbit, a digital pedometer that tracks steps, calories burned, food intake, and other personal analytics data,  on my wrist back in October. After some results from routine tests during my annual physical,  my doctor informed me that my cholesterol was high.    ”Start exercising more and stop eating bacon cheese burgers ” were the doctor’s orders and we’ll retest in 6 months.  Otherwise, I would need to go on statins.

As a data nerd, I couldn’t resist the fitbit and its ability to track my every move during this glorious science experiment.   After six months of monitoring my personal health analytics and making better decisions,  I’m happy to report that my cholesterol  is in the normal range and a side benefit of loosing 20 pounds.    I also started living the fitbit life, especially around finding ways to incorporate walking into my work – at client meetings,  trainings, and even keynotes.

Many people are embracing wearable devices and apps that monitor their health and use it to improve their health.  In a recent article in the MIT Technology Review about mobile health care data, making this data actionable can be life saving for the patient.

“Data is changing the role of patients, offering them a chance to play a more central part in their own care. One way is by using mobile technology to monitor sleep patterns, heart rate, activity levels, and so on. In development are even more advanced devices capable of continuously monitoring such key metrics as blood oxygen, glucose levels, and even stress. And companies like Apple are hoping to become repositories for all this information, giving consumers new ways to track and perhaps improve their health.”

Is there the potential for greater good from aggregating and analyzing our collective fitbit and other personal health data?  Are there other benefits? What are the challenges?

These are the questions discussed during the Health Datapalooza conference in Washington, D.C. last month.  According to Information Week, the Health Data Exploration Project, California Institute for Telecommunications and Information Technology (Calit2), announced it was forming a network of academics, scientists, and health IT companies interested in figuring out the logistical, practical, and ethical issues related to mining consumer health data to spot public health trends.

The project published the Personal Data for the Public Good and has recently received funding from the Robert Wood Johnson Foundation to explore the issues identified in the report.   They are defining health-related data as the data being collected by wearable devices and smartphone apps as well as ambient social data as people communicate on social networks and leave digital footprints related to personal health tracking, monitoring, and decision-making.

As the report points out,  “personal health data” falls into a bermuda triangle as it is currently mostly outside of the mainstream of traditional health care, public health or health research.  Medical, behavioral, social and public health research still largely rely on traditional sources of health data such as those collected in clinical trials, sifting through electronic medical records, or conducting periodic surveys.

The initial survey and interviews found the following:

  • Individuals were very willing to share their self-tracking data for research, in particular if they knew the data would advance knowledge in the fields related to PHD such as public health, health care, computer science and social and behavioral science. Most expressed an explicit desire to have their information shared anonymously and we discovered a wide range of thoughts and concerns regarding thoughts over privacy.
  • There is a great deal of experimentation taking place.  For example, SmallStepsLab serves as an intermediary between Fitbit, a data rich company, and academic researchers via a “preferred status” API held by the company. Researchers pay SmallStepsLab for this access as well as other enhancements that they might want.
  • There are clearly some obstacles around privacy and access. The report pointed out these:
  • Privacy and Data Ownership: Among individuals surveyed, the dominant condition (57%) for making their PHD available for research was an assurance of privacy for their data, and over 90% of respondents said that it was important that the data be anonymous. Further, while some didn’t care who owned the data they generate, a clear majority wanted to own or at least share owner- ship of the data with the company that collected it.
  • InformedConsent:Researchers are concerned about the privacy of PHD as well as respecting the rights of those who provide it. For most of our researchers, this came down to a straightforward question of whether there is informed consent. Our research found that current methods of informed consent are challenged by the ways PHD are being used and reused in research. A variety of new approaches to informed consent are being evaluated and this area is ripe for guidance to assure optimal outcomes for all stakeholders.
  • Data Sharing and Access: Among individuals, there is growing interest in, as well as willingness and opportunity to, share personal health data with others. People now share these data with others with similar medical conditions in online groups like PatientsLikeMe or Crohnology, with the intention to learn as much as possible about mutual health concerns. Looking across our data, we find that individuals’ willingness to share is dependent on what data is shared, how the data will be used, who will have access to the data and when, what regulations and legal protections are in place, and the level of compensation or benefit (both personal and public).
  • Data Quality: Researchers highlighted concerns about the validity of PHD and lack of standardization of devices. While some of this may be addressed as the consumer health device, apps and services market matures, reaching the optimal outcome for researchers might benefit from strategic engagement of important stakeholder groups.

There are more and more people like me who are tracking their health on their smartphone or on social networks and a growing number of wearable devices that can track data. There are many more on the horizon, for example, even a digital plate that count your calorie intake.  The report identifies a lot of interest from individuals and researchers to make use of this data.  However, privacy, balancing open science with intellectual data, and other issues need to be addressed before personal health data can be maximized for public good.

While social media and social networks were the first wave of connectedness, we are now entering what Geoff Livingston describes as a “post social era.”   This is a world where everything will be connected and generate data, even cows will tweet.   We’re just beginning to look at the implications for the social good sector.

Are you tracking your health with a health app?   Would you be willing to share your personal health information with researchers?



14 Fantastic Nonprofit Marketing Jobs! Take It Forward Tuesday

Getting Attention! -

Please post your open nonprofit marketing positions here

Communications Associate, Woodrow Wilson National Fellowship Foundation (Princeton, NJ)

Communications & Policy Director, American Forest Foundation (Washington, DC)

Communications Director, Rebuild by Design (New York, NY)

Communications Director, William Mitchell College of Law (Saint Paul, MN)

Communications Specialist, The Blue Ridge Parkway Foundation (Asheville, NC)

Digital Content & Marketing Manager, National Council on Aging (Washington, DC)

Digital Media Specialist, Spartanburg Regional Healthcare System (Spartanburg, SC)

Director of Communications, Life Sciences Foundation (Oakland, CA)

Director of Communications, Stuart Foundation (San Francisco, CA)

Director of Communications, American Academy of Arts and Sciences (Cambridge, MA)

Director of Marketing & Communications, American College of Rheumatology
(Atlanta, GA)

Internal Online Communications Manager, American Board of Internal Medicine (Philadelphia, PA)

Marketing Manager, Just Give (San Francisco, CA)

Social Media Specialist, amFAR (New York, NY)

Recent Opportunities

Nonprofit Marketing Jobs—July 15, 2014

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for jobs + nonprofit marketing templates, tools & tips—Getting Attention blog & e-news

Connecting Resources and People: a Journey from Website to Digital Strategy


Reggie Henry Chief Information Officer ASAE: The Center for Association Leadership From website to interactive content space and digital strategy hub: Reggie Henry from ASAE tells all.

Content-rich websites are resplendent with both opportunities and challenges. NTEN staff met up with Reggie Henry, CIO of ASAE: The Center for Association Leadership, to understand how their membership organization went about meeting the challenge of better connecting ASAE's online resources and information to the members who need and want specific content.


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