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It’s time for real change

Google Enterprise Blog -

Posted by Amit Singh, President of Google Enterprise

Today marks the end of an era for computing, as Windows XP meets its maker. I remember when XP was released in 2001—it seemed like a revolution that introduced computers to a whole new generation. But fast forward 13 years and we live in a very different world—one in which we expect the latest and greatest software, and the ability to access our stuff from anywhere. Even Microsoft admits: it’s time for a change. After all, in 2001, computers looked like this:
In addition to the nearly 30% of desktops still running XP, many businesses are in a tough spot. Despite “significant” security and privacy risks, legacy software or custom-built apps have held businesses back from migrating in time for today’s XP support deadline. Companies in this position now find themselves at a timely crossroads.

It’s time for a real change, rather than more of the same. Chromebooks for Business offers you a secure and easy-to-use computing experience, along with a central web-based management console and lower total cost of ownership. If you’ve been considering Chromebooks for your company, until June 30, we’re sweetening the deal:

  • Buy Chromebooks for Business and get $100 for each managed device you purchase for your company.
  • If your employees need to access desktop apps, we’ve partnered with Citrix and VMware to bring two offers:
    1. Get $200 off Chromebooks for Business with VMware Desktop as a Service (DaaS).
    2. Get Chromebooks for Business and 25% off Citrix XenApp Platinum Edition, which includes AppDNA software for accelerating Windows XP migration.
Last year, Forrester urged businesses to consider Chromebooks. Here are some reasons why even organizations that rely on desktop applications should consider a switch now:

  • Run your favorite work apps — yes, even offline: With more adoption of business web apps, companies are making the switch from Windows XP to Chromebooks. Google Docs, Sheets and Slides work online or offline. Quickoffice is built into every Chromebook and Cisco is bringing WebEx to Chromebooks soon.
  • Access traditional desktops and software, too: Customers, like Woolworths, access Windows applications in a virtual environment through providers like Citrix, VMware and others.
  • Power your kiosks: Use Chrome OS’s Kiosk mode to power your customer kiosks, shared employee terminals, or sales dashboard — like Dillard’s, which relies on Managed Public Sessions to help employees access their corporate email and important internal systems.
  • Certified for schools: For education, Chromebooks are verified to meet Smarter Balanced and PARCC assessment requirements with software from AIR and Pearson Testnav8. According to NPD, Chromebooks made up 21% of U.S. commercial laptop sales in 2013.

For more details about how to upgrade your IT solution, please visit our website. Don’t let your business go the way of tamagotchis and parachute pants. It’s time for a real change — something we can all agree upon.

NTEN Celebrates National Volunteer Week: Honoring NTEN Committee Members


This week is National Volunteer Week! Points of Light, the organization that established this program in 1974, says "National Volunteer Week is about taking action and encouraging individuals and their respective communities to be at the center of social change – discovering and actively demonstrating their collective power to make a difference."

To recognize the tireless work of volunteers that support the nonprofit sector, we’ll be publishing a blog post every day this week to celebrate their contributions. Today we're giving a big thank-you to the dedicated members of NTEN's committees.

NTEN committee members are the volunteers who work behind the scenes, contributing their expertise, time, and advice to help shape NTEN programming. Their service is invaluable to helping us develop and improve our offerings to the nonprofit community.

A big thanks to all of our committee members:

Editorial Committee

The NTEN Editorial Committee is a group of committed professionals that meet monthly to discuss content and strategy for the NTEN: Change Journal, our quarterly digital publication for nonprofit leaders. 

  • Jeanne Allen, Program Coordinator, Duke University Nonprofit Management Program
  • Chris Bernard, Editorial and Communications Director, Idealware
  • Melanie Bower, Client Services Manager, Social Accountability Accreditation Services
  • Tobias Eigen, Executive Director, Kabissa - Space for Change in Africa
  • Sophia Guevara, Independent 
  • Wiebke Herding, Managing Director, On:Subject Communications
  • Josh Hirsch, Director of Development and Marketing, The Weiss School
  • Sunny Kapoor, Director of Digital Marketing, Sanford Health
  • Nicole Lampe, Digital Strategy Director, Resource Media
  • Cindy Leonard, Consulting Team Leader, Bayer Center for Nonprofit Management
  • Bonnie McEwan, Assistant Professor and Consultant, Milano - The New School & BonnieMcEwan.com
  • Rebecca Reyes, Communications Manager, Everyday Democracy

Membership Committee

NTEN’s Membership Committee helps grow volunteering and engagement opportunities, increase NTEN membership retention, and engage new and returning members and connect them with each other as well as NTEN resources and programming. 

  • Annie Lynsen, Marketing Director, Small Act
  • Carolyn Appleton, Director, Carolyn Appleton Inc.
  • David Krumlauf, Chief Technologist, Pierce Family Charitable Foundation
  • Debra Askanase, Director of Outreach, National Brain Tumor Society
  • Gregg Swanson, Founder and Executive Director, HumaniNet
  • Jason Chmura, Membership Director, Society for Nonprofit Organizations
  • Martin Dooley, IT & Operations Manager, Center for Resource Solutions
  • Michaela Hackner, Project Director & Content Strategist, Forum One Communications
  • Norman Reiss, Project Manager, Technology, Center for Court Innovation
  • Robert Weiner, President, Robert L. Weiner Consulting
  • Sean King, Director of Youth Education in the Arts, USBands
  • Steve Heye, Manager of Technology, The Cara Program
  • Wendy Harman, Director, Information Management and Situational Awareness, American Red Cross

Leading Change Summit Steering Committee

The Leading Change Summit (LCS) Steering Committee is the advisory board for our inaugural conference that we're launching September 2014. This invaluable bunch works with NTEN to design core curriculum tracks, conference structure, and thematic focus.

  • Dahna Goldstein, Founder, PhilanTech
  • Kivi Leroux Miller, President, NonprofitMarketingGuide.com
  • Laura Quinn, Executive Director, Idealware
  • Jane Meseck, Director, Microsoft
  • Rob Wu, Founder/CEO, CauseVox
  • Yvonne Harrison, Assistant Professor, Nonprofit Leadership Center/Seattle University
  • David Neff, Digital Strategy, Consultant, PwC
  • Londell Jackson, Director of Education and Programs, Colorado Nonprofit Association
  • Lauren Hasey Maher, Program Manager, National Center for Family Philanthropy
  • Richard Dietz, Founder, Nonprofit R+D
  • Scott Geller, CTO & President, Points of LIght Digital
  • Paula Jones, Director of Technology, North Carolina Center for Nonprofits
  • Beth Kanter, Consultant, Beth's Blog
  • Veda Banerjee, Director of Communications, Golden Gate National Parks Conservancy
  • Tracy Kronzak, Senior Cloud Consultant, Cloud for Good
  • Michael Stein, Senior Account Executive, Donor Digital
  • Lynn Labieniec, CEO & Co-Founder, Beaconfire

NTC Steering Committee

The NTC Steering Committee is integral to the success of our annual conference. This group of committed members share their ideas and perspectives to shape the conference priorities, content themes, and opportunities to improve each year.

  • Jason Shim, Digital Media Manager, Pathways to Education Canada
  • Sue Clement, Senior Web Director, ASPCA
  • Michelle Chaplin, Senior Manager, Online Fundraising, PBS
  • Susan Chavez, Nonprofit Social Media Consultant, Association of Junior Leagues International
  • Alex Kadis, Technology Manager, Repair the World
  • Graham Reid, Information Technology Manager, Catholic Charities Society
  • Jason Samuels, Director of Innovation and Technology, National Council on Family Relations
  • Matt Koltermann, Client Advisor, Acquia
  • Richard Wollenberger, Director, Information Technology, Parents as Teachers
  • Steve Heye, Manager of Technology, The Cara Program
  • Dan Michel, Digital Marketing Manager, Feeding America
  • Laura Quinn, Executive Director, Idealware
  • Sue Ann Reed, Project/Production Manager, The Engage Group
  • Lauren Girardin, Marketing and Communications Strategist, Lauren Girardin Consulting
  • Farra Trompeter, Vice President, Big Duck
  • Yesenia Sotelo, Web Developer, SmartCause Digital
  • Jeremy Foreman, Executive Director, Georgia Serves
  • Eva Penar, Director of Marketing & Communications, The Chicago Community Trust
  • Jennifer Price, Philanthropy Services, RML Specialty Hospital
  • Robert Weiner, Owner, Robert L. Weiner Consulting
  • Tracy Kronzak, Senior Cloud Consultant, Cloud4Good
  • Andrea Berry, Director of Partnerships and Learning, Idealware

Sustainability Committee

The Sustainability Committee helps us to meet our goals to make our events more sustainable. Starting with the 14NTC, the committee helps to plan and take action on our sustainability measures. We look forward to working with them to help us make the LCS more sustainable as well!

  • Jeff Yin, Founder & Google Grant Ad Strategist, Sustainable Clicks
  • Marian Casey, Executive Director, Answers for Special Kids
  • Kelley Atwood, Development Applications Administrator, UT Southwestern
  • Heather Marsh, Director, Digital Marketing, ABD Direct

NTEN Research Committee

Members of the NTEN Research Committee serve by sharing ideas for new projects, providing feedback on existing research and analysis, and support outreach for surveys, report launches, and research partners.

  • Michael Dardis, Director of IT Strategies & Operations, P.E.A.C.E., Inc.
  • John Cluverius, Teaching Assistant/Graduate Student, University of North Carolina at Chapel Hill
  • Ann Emery, Associate, Innovation Network, Inc. (InnoNet)
  • Amelia Abreu, Senior Usability Analyst, Con-way, Inc.
  • Ioannis Saratsis, Assistant Marketing Manager, RobbensKersten Direct
  • Ariel Dekovic, Senior Programs Manager, The Collaborative for High Performance Schools
  • Alexandra Saavedra, Marketing Programs Manager, Greater Giving
  • Susanna Murley, Director of Digital Media, Solar Energy Industries Association
  • Emily Weinberg, Nonprofit Blogger
  • Carolyn Klotzbach, Marketing/Sales Support Specialist, SofTrek Corporation
  • Joseph Klem, Vice President, Online Strategy, Urban Land Institute
  • Jo Miles, Online Engagement Strategist, Food & Water Watch
  • Dave Leichtman, Vice President, Salsa Labs, Inc.
  • Jason Shim, Digital Media Manager, Pathways to Education Canada
  • Russell Feldman, Data Systems Manager, Community Resource Exchange
  • Balaji Mayreddy, Consultant, Reverse Mortgage Funding, LLC.
  • Nick Ellinger, Vice President of Strategic Outreach, Mothers Against Drunk Driving (MADD)
  • Sue Ann Reed, Project/Production Manager, The Engage Group
  • Conor Barnes, Advisor, Investor, & Student
  • Ash Shepherd, Strategy & Process, Minds on Design Lab
  • Rose Olea, Director of Information Technology, American Orthopaedic Foot & Ankle Society
  • Mark Reyer, CTO, Xerox Business Services
  • Kristi Phillips, Account Manager, Education Practice, Exponent Partners
  • Kirk Schmidt, Director of Professional Services, Method Works Consulting
  • Chris Lundberg, CEO, Frakture
  • Andrea Chempinski, Associate Director of Online Services, American Immigration Lawyers Association (AILA)
  • Debra Askanase, Director of Outreach, National Brain Tumor Society
  • Randall Smith, Digital Strategist, Power Labs
  • Martin Dooley, IT & Operations Manager, Center for Resource Solutions
  • Derek Duncan, Senior Business Intelligence Analyst, University of Denver
  • Melissa Campbell, Campaign Associate, Casey House Foundation
  • Elizabeth Pope, Director of Research and Operations, Idealware

New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth's Blog -

From GiveMN Case Study - Click for Case Study

Note from Beth: I’m working with the Knight Foundation to facilitate a peer learning exchange that will help their community foundation partners learn and spread best practices  in planning and implementing Giving Days.   This learning approach has two ways to capture knowledge.  The first is The Giving Day Play books which a collective archive of formally documented processes, examples, check lists, and case studies planning and hosting giving days.   The second is a peer learning group of participants who are regularly sharing what they learned from implementing ideas and tools in the Playbook.  What’s cool is that these efforts are not mutually exclusive, as the group experiments, documents, and shares what they’ve learn, these real-time lessons are being add to the Giving Day Playbook and share beyond Knight’s grantees.  This guest post from Marika Lynch shares some of the most recent lessons learned about Giving Days and was also published on the Knight Foundation blog.

New Tips From the Giving Day Playbook on Crowdfunding Campaigns by Marika Lynch

Last year, Knight Foundation published the Giving Day Playbook, a soup-to-nuts guide to 24-hour online campaigns that community foundations are increasingly organizing to promote local philanthropy.

Now, with foundations across the country participating in Give Local America on May 6, we have refreshed the playbook with new insights to help in the planning.

What’s the best way to recruit and train volunteers on a Giving Day? How can you encourage donor-advised fundholders to participate? And how do you handle a tech glitch—or even a systems crash? Over the past year, we have worked closely with 19 community foundations in cities where Knight invests and gleaned insights on these issues. Today, we are excited to share them.

These additions, created by our partners at Third Plateau Social Impact Strategies, complement the existing playbook content, which includes recommendations, checklists and templates for everything from early planning to post-campaign analysis.

Here’s a look at what’s new at GivingDayPlaybook.org:

Crisis Planning: As organizers at GiveMN’s Give to the Max Day, one of the gold standards, can attest, planning matters when you’re faced with a crisis. After processing about 66 donations per minute during their 2013 event, the website crashed at 12:30 p.m.—for five hours. This failure caused the GiveMN team major headaches on the Giving Day and beyond, and has led GiveMN to reevaluate its technology options and focus on regaining public trust. The good news is GiveMN still set a fundraising record, and their planning, strategic decisions and humor from their nonprofit partners carried them through. We’ve added a case study on GiveMN’s response, in addition to a Crisis Planning section. Be sure to check out the Crisis Prevention & Management Template, which includes tips on how to prepare for these issues.

Volunteers: Organizers have used volunteers for a variety of tasks during Giving Days. In Kansas, for example, the Wichita Community Foundation reached out to a local tech alliance to help with social media updates. On Colorado Gives Day, the foundation recruited five teams of college students to stand on corners and raise awareness—providing a physical presence in the community. The Outreach section offers tips on volunteer recruitment, orientation and training, while the chapter on Day-Of Logistics includes ways to maximize efficiency during your event.

Getting Donor-Advised Funds Involved: Community Foundations are often looking for ways to engage their fundholders in Giving Days, and several communities were successful at this in 2013. Many provided an option for fundholders to contribute directly from their funds. The Community Foundation for Greater New Haven even offered a “pre-sale” for fundholders, where they were provided the option to give in advance.  A new addition on engaging fundholders within the Donor Outreach section provides details.

Soliciting New Nonprofit Endowment Funds: One of the interesting findings from the Knight communities is that two foundations actually used their Giving Days to raise money for, and start new, nonprofit endowment funds. The Blue Grass Community Foundation, for example, added 16 new funds through its eight-week campaign. The playbook explains how they did it through two mini-challenges.

We plan to update the Giving Day Playbook throughout 2014 with insights as we capture them, so keep checking back for the latest.

Marika Lynch is a writer and communications consultant for Knight Foundation.


Check Out the 2014 Bridge to Integrated Marketing & Fundraising Conference


The 9th Annual Bridge to Integrated Marketing and Fundraising Conference is coming this July 9-11 to the Gaylord National Resort & Convention Center in National Harbor, Maryland. We're proud to partner with the Bridge Conference, and encourage you to take advantage of special registration rates for NTEN community members. Here are the details:

Do you want the power to succeed?

Gain the skills you need to succeed and achieve the results you want at the 9th Annual Bridge to Integrated Marketing and Fundraising Conference, coming this July 9-11, 2014 at the Gaylord National Hotel & Conference Center.

The power to succeed comes through knowledge! At Bridge, you will network with the best minds in direct marketing and fundraising, and be inspired by amazing speakers and innovative ideas. With over 70 sessions, 3 pre-conference workshops, and 3 inspiring and motivating keynotes — you will walk away with the techniques and tools you need to succeed.

As NTEN is a Bridge Conference Program Partner, NTEN community members are eligible to receive the member rate! Early bird registration ends May 18, so take advantage of the Early Bird Member RateAlso available is a great hotel and registration package — take the package and you save another $100 on the registration fee! Don't miss out - last year's Bridge Conference sold out! 

Stoked nonprofit wanted to better document outcomes, so it's building a mobile app � Technically Brooklyn

AFP Blog -

Stoked nonprofit wanted to better document outcomes, so it's building a mobile app � Technically Brooklyn:The organization knew there was a better way. They decided to get Lean about it. They started with a minimum viable product, just a private Tumblr blog where program leaders would write recaps of events and use tags to track the kids who were at them. This made it easy to see a quick history of what one kid had done over the course of a year.

Now, they are working on a more robust mobile app, backed up in the cloud. One you could open up, put in the name of your event, check off attendance for your kids and then, throughout the event, while you used your device to take photos throughout the activity, they would all automatically be logged as part of that

Auburn charity shifts operations online | New Hampshire Hooksett Banner

AFP Blog -

Auburn charity shifts operations online | New Hampshire Hooksett Banner: Last year, Scholarship America, the Minnesota-based charity which was founded as Dollars for Scholars in 1958, mandated that all current charities and nonprofit affiliates under its umbrella move operations online.

Since that time, Auburn Dollars for Scholars President Mary Hrubiec and two other volunteers have dedicated countless hours to the transition.

How to Make Your Website Mobile Friendly with Responsive Design


Tim Arnold Functional Consultant and Front End Developer Beaconfire Tim Arnold from Beaconfire reflects on the “Make it Mobile” session that he co-led at the 14NTC, and gives an overview about what “responsive” really means.

Responsive Web Design is the latest in a long line of terms that have really caught on and, depending on who you ask, either signals a complete shift in the way that we work, or describes some cool new techniques to consider when designing and building websites. Here's an overview about what "responsive" really means. 

How to Adapt Your Nonprofit’s Marketing Efforts for an Increasingly Mobile World


Jessica Fraser Sotelo Deputy Director of Online Marketing World Wildlife Fund With the huge growth in visitors from mobile devices, it is critical for nonprofits to think of the user experience. Learn how the World Wildlife Fund thinks "mobile first" to optimize its marketing efforts on their website, email, and SMS.

At World Wildlife Fund, we’ve seen an explosion in mobile visitors over the past three years. We want to make sure we can provide these supporters with the content they are seeking, no matter what device they are using.  Thinking “mobile first,” we’ve focused optimizing our marketing efforts in three key areas: website, email, and SMS.

The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog -

“I kissed a squirrel & I liked it” #ReplaceGirlWithSquirrelInASong

— Billboard (@billboard) April 4, 2014

I’m preparing for a webinar and with any training I begin the instructional design with surveying participants to understand their level, learning goals, and attitudes about the subject matter. Then I build out the content and discussion questions.    In reviewing the data and themes from the audience input, some terrific questions about engagement popped out:

  • How can we become better at using social media so that our channels experience more engagement and convert people to get involved?

  • How can we get people to talk to us? Even asking direct questions doesn’t result in replies.

  • What is the best way for a non-profit organization to engage the audience?

  • How can we turn our fans that we engage with on social media into financial supporters of our organization?

1. Engage around questions that are relevant, fun, nostalgic  or evoke emotions

I happened to stumble upon this funny tweet from Billboard that asks its Twitter followers to tweet with the hashtag #ReplaceGirlWithSquirrelInASong and gave the example “I kissed a squirrel and I liked it.”    This tweet got 71 Retweets and 65 favorites.  If you look at the replies, you can see that it also got about 30 @replies, including replies where participants played the game.

@billboard #ReplaceGirlWithSquirrelInASong Big Squirrels don’t cry — Vern❄️ (@verena_fidelia) April 4, 2014

So not every nonprofit or social cause can employ humor in its tool box, but that is not the point here. Billboard’s audience, presumably, is passionate about songs and lyrics given it is the source for music charts, news, and events. This tweet is sparking engagement because it resonates with the audience and is also playing with nostaglia.

Nostalgia is much more than mere reminiscing; it’s a warm, fuzzy emotion that we feel when we think about fond memories from our past.    In a 2012 study, researchers discovered that nostalgizing helps people relate their past experiences to their present lives in order to make greater meaning of it all. The result can boost their mood and reduce stress. Nostalgia increases feelings of social connectedness to others and makes people feel loved and valued and increases perceptions of social support when people are lonely.

Here’s another example of how Billboard is using nostalgia in its tweets:


This Week In Billboard Chart History: TLC Takes ‘No Scrubs’ To No. 1 http://t.co/os3jRMksjH

— Billboard (@billboard) April 7, 2014

2.   Keep A Running List of High Engagement Conversation Starters and Use Them Regularly

If you want engagement on social media channels, identify good conversation starters that are relevant to your audience, will ignite their passion or nostalgia about the subject matter.  Conversation starters are questions, visuals, anecdotes, stories, or other snippets of content that you share on social channels to ignite engagement.    This list should be with you when you are planning out your content and engagement for your social media channels.

3.   Use Participatory Research Techniques To Discover Engagement Topics

How do you discover these nuggets?    If you don’t know already know what starts good conversations, go out do some interviews with your audiences or simple observation to find out.    You don’t have to do a comprehensive survey, you can use some participatory research techniques like interviewing or fly on the wall observation.  Or just keep your ears open.  Maybe your executive director or program directors are giving a presentation about your organization’s programs, take notes on the types of questions that come up from the audience.    A development director at a Food Bank who also did tours at the facility kept a running log of questions and comments that visitors made, including the fact that they were interested in the food donations and surprised that they food bank received donations of fresh fruit.  This lead to a regular content feature on Twitter and Facebook that shared a photograph and question, “What’s been donated to the food bank this week?”

Another place to look for clues is any formal audience research that your organization done.  You can also learn a lot from analyzing the email questions from your organization’s web site  general email address.     And, of course, don’t forget to pay attention to questions and comments that bubble up on your social media channels as well.

4.    Make it Buzzworthy

Here are five best practices from BuzzFeed and ten tips from Upworthy about how to craft engaging and “viral” content that can be applied to your nonprofit’s social media content.   The common tip?   Craft good headlines.  Here’s an excellent cheat sheet that can help you write more engaging headlines.     Here’s more tactical tips from Upworthy:

  1. Find or create great content. Apparently you can’t make crappy content go viral.
  2. Write at least 25 headlines—simply because your first one will likely suck.
  3. Avoid giving it all away in the headlines. Also, don’t give it away in the meta-description.
  4. Edit headlines and descriptions on Facebook, if necessary. For instance, you can change the photo that goes with your article. You can also edit the title and description—no coding required.
  5. Be visual. “If you aren’t making your images big enough to be visual, your content ranking will probably suffer,” according to the Slideshare presentation.
  6. Include a strong call to action (CTA). Do you want people to click? To share on Twitter? Nudge people to do something.

5.   Measure, Test, Refine

One thing you will also notice when you review the  Upworthy deck is that they also use measurement to improve their content and engagement.   They do a lot of A/B testing to figure out what headline, visual, or call to action works best.     Also, they make good use of their analytics, evaluating whether or not it drove traffic to the web site, resonated on Facebook by analyzing Facebook insights, or they were able to convert audience to an action or conversations.

Have you discovered engaging content that inspires your audience to an action that reaches your goals?    Do you use any of these techniques?

NTEN Celebrates National Volunteer Week: Shout out to Community of Practice leaders!


This week is National Volunteer Week! Points of Light, the organization that established this program in 1974, says "National Volunteer Week is about taking action and encouraging individuals and their respective communities to be at the center of social change – discovering and actively demonstrating their collective power to make a difference."

To recognize the tireless work of volunteers that support the nonprofit sector, we’ll be publishing a blog post every day this week to celebrate their contributions. We're kicking off Monday with a shout out to NTEN’s Community of Practice (COP) leaders.

Here at NTEN, we marvel at the community members who run our COPs all year long because they create the space for that discovery and difference-making to happen, through thoughtful facilitation of online discussions and regular calls, webinars, or tweet chats. Some are veterans in the #nptech space who've been organizing with us for years; others have just started their groups after being inspired at the 2014 Nonprofit Technology Conference. We can't ever thank them enough, but in honor of National Volunteer Week, I want to give a heartfelt shout-out to these volunteers:

We also have COPs for accidental techiesonline/offline community builders, and nonprofit tech consultants, all of which are fueled by community participation.

If you're looking for peers who will help you hone your skills and develop your career or network, I hope you'll take a few minutes to peruse the COPs, and join one or a few. I know the volunteer facilitators will make sure you feel welcome.

Is there a COP that you wish existed? Thinking of starting one yourself? Read this FAQ and then email us at community@nten.org with questions or ideas.

The Top 7 Myths for Small Nonprofits and Google Grants

AFP Blog -

The Top 7 Myths for Small Nonprofits and Google Grants: he limiting factor in this equation is the number of people who search for your keywords in the geographic area you have defined. For example, if 500 people see your ads and decide to click on them you will have used $1,000 (assuming it costs the full $2/click you are allowed).

For small non-profits who have a regional, not national, presence it is hard to use the full $10,000. Don’t be disappointed if you don’t use the full amount each month. Instead, focus on your goals and monitor the results.

The 2014 Rob Stuart Memorial Award: PEAK and PLUK


The Rob Stuart Memorial Award honors the spirit of the man who was so pivotal in creating our community. Rob was a builder - of communities, of ideas, and of movements. Central to all of this work was the idea that technology can accelerate the pace of change, making it possible for movements to grow overnight and for change to be created in new and surprising ways.

The 2014 Award Winner

PEAK & PLUK Parent Centers, Barb Buswell and Roger Holt

Each year, we celebrate Rob by selecting a community that uses technology to disrupt the status quo. This year, we are so thrilled to recognize Barb Buswell and Roger Holt, of PEAK & PLUK Parent Centers, with the Rob Stuart Award. They both have, for many years, brought their passion and dedication to serving parents in their own towns and beyond, staff in other Parent Centers across the US, and even the NTEN community of nonprofit staff from all causes and locations.

Neither Barb nor Roger could be at the NTC this year to receive their awards in person for reasons that perfectly illuminate the reasons they were nominated: With more limited resources than previous years, very few Parent Center staff could attend the NTC this year and though they both love the conference and the chance to see many friends and colleagues in person, they thought it best to allow staff across the country who had never been able to attend to come instead.

Please join us in thanking and celebrating Barb and Roger, and their entire teams at PEAK and PLUK!

PEAK Parent Center provides training, information, and technical assistance to equip families of children birth through age twenty-six including all disability conditions with strategies to advocate successfully for their children. As a result of PEAK's services to families and professionals, children and adults with disabilities will live rich, active lives participating as full members of their schools and communities. Barbara Buswell co-founded PEAK Parent Center, and has been a Director since 1986. Barbara's son, Wilson, introduced her to the world of disability and triggered her commitment to supporting families across the country to develop advocacy skills that enable inclusive and successful lives for people with disabilities.

PLUK Parent Center was formed in 1984 by parents of children with special needs in the state of Montana for the purpose of information, support, training, and assistance to aid their children at home, school, and as adults. PLUK was founded by parents who felt strongly that parents of children with disabilities need to band together to give each other information and support. Roger Holt began a career with PLUK in the fall of 1990 to work with all things technological. Over the years he designed all the data collection/management systems, a statewide computer network for staff, websites, phone systems, and whatever else was needed. He also became one of the first RESNA-certified Assistive Technology Practitioners in the state and assists hundreds of individuals, families, schools, and agencies with technology access issues.

The 2014 NTEN Award: Jason Shim


NTEN isn't an organization, we're a community – a community with a shared set of values, including authenticity, sharing, and of course, laughter.

Each year at the Nonprofit Technology Conference, we get the chance to celebrate one individual – of the many! – who embodies those values and enhances the NTEN community. These individuals, recipients of the annual NTEN Award, are the people working hard to move NTEN's mission forward from within the community: always ready to share a case study, idea, or contact. They support the community by writing articles and presenting sessions and webinars. Oh, and they make us laugh, too. In short, they embody NTEN's Values.

While we're excited to present this award annually to a single individual, we know that a successful community is much more than than one person. So thank you for being a vital part of the NTEN community. As we celebrate the NTEN award winner, we celebrate all of you.

The 2014 Award Winner

We can't count the ways that this year's recipient has helped, contributed to, supported, encouraged, or promoted others in the NTEN community. We tried. We are thrilled to honor Jason's passion and investment in this community as well as his personal spirit and approach to service with this year's NTEN Award.

Jason Shim has spent his career working with youth and technology and understands the challenges of the front line, helping numerous nonprofit organizations develop and deploy effective digital media strategies and policies to better engage community members. Currently, he serves as Digital Media Manager for Pathways to Education Canada leading the organization’s national digital strategy.

In 2013, Jason led Pathways to Education to became the first national Canadian charity to issue tax receipts for Bitcoin donations. Jason also serves as an instructor in Digital Media Marketing at George Brown College, has held positions on several governing boards is also a contributing author to the book, Halos and Avatars.

Jason was a highly engaged member of the Communities of Impact program NTEN piloted in 2013. He participated thoughtfully in video chats, discussion threads, and in-person retreats; contributed valuable original content to the free e-book Collected Voices: Data-Informed Nonprofits; stepped up as a COI representative for our Member Appreciation Month online event; and, as a COI alum, developed and co-presented the 14NTC pre-conference workshop "How to Turn the Data Dream Into Reality."

In summer 2013, he made himself available to present a webinar for the Data Analysts for Social Good network run by his fellow COI'er Andrew Means. Before 13NTC, he teamed up with Jason Samuels to set up all of the collaborative note-taking docs for the breakout sessions at the conference. In 2012, he wrote this savvy post about engaging youth through mobile and social media.

Reaching Donors in Real Time – Wherever They Are | Third Sector Today

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Reaching Donors in Real Time – Wherever They Are | Third Sector Today: While the number of nonprofits ready and eager to change the world is growing steadily, only a few can rely on direct donations and large, active donors every day. The vast majority of organized do-gooders are tucked away in the back pages of the internet, trying their best to make a difference in the world (even if only a handful of people know and share their passion.) Exit the nonprofit realm and enter the world of technology and business… everyone is screaming MOBILE

The 2014 Lifetime Achievement Award


The NTEN community is filled with amazing individuals who change the world every day. Each year, we honor an individual who has been instrumental in shaping the field of nonprofit technology, and paved the way for the rest of us. Past winners have had a hand in creating and funding the biggest organizations in our space, built nonprofit technology communities large and small, and are exploring and sharing some of the most interesting and innovative technology models. 

The 2014 Award Winner

Whenever we talk about the Lifetime Achievement Award, we always remind people that it is not an award signifying the "end" of a career or the close of a legacy of service to this sector. What sets the recipients of this award apart from most of us is that they have made a lifetime's worth of impact usually well before they decide to retire. Lynn has served NTEN in so many ways, but before NTEN was a community and an organization she was working at the intersection of the technology and nonprofit sectors. We are so thankful for Lynn's participation on the NTEN Board of Directors and grateful for her leadership and vision in this community.

Lynn Labieniec has been helping the nonprofit sector apply technology to their business operations since 1980 and is currently the CEO of and a strategy consultant for Beaconfire Consulting. She has developed technology strategies for clients such as the Susan G. Komen Breast Cancer Research FoundationUnited Way of AmericaPlanned Parenthood, and others.

Before co-founding Beaconfire, Lynn served on Commerce One's Nonprofit Leadership Team, as well as a leader within Commerce One's project management skill track. Previously, Lynn was a founding partner of RivCom Limited, in the United Kingdom, a consultancy firm specializing in applying XML technologies to knowledge and information management problems. She has also held various management positions at Blackbaud Inc. and Riverside Software Inc., with a particular focus on helping corporate and private foundations effectively implement and integrate grants management and employee gift matching software. She started her career at IBM's Corporate Headquarters in Armonk, NY. During her tenure of nearly seven years, she worked on many projects with the corporate philanthropy department, including leading the technology development of IBM's employee matching gift program.

YOUR New Nonprofit Marketing Job?—Movin’ Up Monday

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Please post your open nonprofit marketing positions here

Communications Associate, The Randall’s Island Park Alliance, Inc (New York, NY)

Communications Intern, DesigNYC (New York, NY)

Communications Officer, Baltimore Community Foundation (Baltimore, MD)

Digital Director, EMILY’s List (Washington, DC)

Digital Engagement Director, Graphic Design CoordinatorMarketing DirectorOnline Communications Coordinator and Web Developer, Iraq and Afghanistan Veterans of America—IAVA (New York, NY)

Digital Manager, Public Campaign Action Fund (Washington, DC)

Director of Communications-Cure Violence, University of Illinois (Chicago, IL)

Education Communications Specialist, CAMRIS International (Washington, DC)

Executive Assistant,  Digital Production Assistant and Senior Digital Strategist, Anne Lewis Strategies (Washington, DC)

Head of Outreach and Senior Media Relations Specialist, The International Food Policy Research Institute (Washington, DC)

Marketing & Events Coordinator, Chagrin Arts (Chagrin Falls, OH)

Marketing/Communications Coordinator, The Hearing Foundations of Canada
(Toronto, Canada)

Marketing Communications Writer, Merkle Inc. (Columbia, MD)

Online Strategy Writer, Human Rights Campaign (Washington, DC)

Public Affairs Internship, National Trust for Historic Preservation (Washington, DC)

Social Media Manager, Hunt Alternatives Fund (Cambridge, MA)

Recent Opportunities

Nonprofit Marketing Jobs—March 31, 2014

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